#D9404B#D9404B

#D9404B is a mid, vivid red. Relative luminance 0.189; OKLCH L 59.7% C 0.189 H 21.2°. Best body text is #000000 at 4.79:1 contrast (WCAG AA passes).

Color values

HEX	#D9404B
RGB	rgb(217, 64, 75)
HSL	hsl(356, 67%, 55%)
HSV	hsv(356, 71%, 85%)
CMYK	cmyk(0%, 70.5%, 65.4%, 14.9%)
CIE-LAB	lab(50.61, 59.73, 28.90)
CIE-LCH	lch(50.61, 66.35, 25.82°)
OKLab	oklab(59.73% 0.1763 0.0683)
OKLCH	oklch(59.73% 0.189 21.2)
XYZ	xyz(31.7220, 18.9311, 8.6390)
Luminance	0.1893 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D9404B #40D9CE

analogous

#D94098 #D9404B #D98140

triadic

#D9404B #4BD940 #404BD9

tetradic

#D9404B #98D940 #40D9CE #8140D9

square

#D9404B #98D940 #40D9CE #8140D9

split-complementary

#D9404B #40D981 #4098D9

monochromatic

#841A22 #B7242F #D9404B #E3737B #EDA6AB

Accessibility & contrast

On white

4.39

#D9404B on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.79

#D9404B on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D9404B

4.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D9404B	#FFFFFF	#000000	##000000
##D9404B	1.00	4.39	4.79	4.79
#FFFFFF	4.39	1.00	21.00	21.00
#000000	4.79	21.00	1.00	1.00
##000000	4.79	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6A644A

Deuteranopia (green-blind)

#918447

Tritanopia (blue-blind)

#EE0C45

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #d9404b;
/* rgb */ color: rgb(217, 64, 75);
/* oklch */ color: oklch(59.7% 0.189 21.2);

Tailwind

colors: {
  custom: {
    50: '#ed7f7d',
    500: '#d9404b',
    950: '#000000',
  },
}

SCSS

$custom: #d9404b;
$custom-light: #ed7f7d;
$custom-dark: #000000;

JSON

{
  "hex": "#d9404b",
  "rgb": {
    "r": 217,
    "g": 64,
    "b": 75
  },
  "hsl": {
    "h": 355.686,
    "s": 66.812,
    "l": 55.098
  },
  "oklch": {
    "l": 0.59734,
    "c": 0.18904,
    "h": 21.2
  },
  "luminance": 0.18927
}

Semantic roles & 50–950 ramp

primary

#D9404B

secondary

#9ADAD6

accent

#EADD3E

background

#FFF8F7

surface

#FFEFEE

border

#D7CAC9

text

#180B09

muted

#867C7B

Preview Lab

Preview with #D9404B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →