#D9404A#D9404A

#D9404A is a mid, vivid red. Relative luminance 0.189; OKLCH L 59.7% C 0.189 H 21.6°. Best body text is #000000 at 4.78:1 contrast (WCAG AA passes).

Color values

HEX#D9404A
RGBrgb(217, 64, 74)
HSLhsl(356, 67%, 55%)
HSVhsv(356, 71%, 85%)
CMYKcmyk(0%, 70.5%, 65.9%, 14.9%)
CIE-LABlab(50.59, 59.67, 29.47)
CIE-LCHlch(50.59, 66.55, 26.28°)
OKLaboklab(59.72% 0.1759 0.0695)
OKLCHoklch(59.72% 0.189 21.6)
XYZxyz(31.6881, 18.9176, 8.4601)
Luminance0.1891 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D9404A #40D9CF
analogous
#D94097 #D9404A #D98240
triadic
#D9404A #4AD940 #404AD9
tetradic
#D9404A #97D940 #40D9CF #8240D9
square
#D9404A #97D940 #40D9CF #8240D9
split-complementary
#D9404A #40D982 #4097D9
monochromatic
#841A21 #B7242E #D9404A #E3737A #EDA6AB

Accessibility & contrast

On white

4.39
#D9404A on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

4.78
#D9404A on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D9404A
4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D9404A#FFFFFF#000000##000000
##D9404A1.004.394.784.78
#FFFFFF4.391.0021.0021.00
#0000004.7821.001.001.00
##0000004.7821.001.001.00

Color blindness preview

Protanopia (red-blind)
#6B6449
Deuteranopia (green-blind)
#918445
Tritanopia (blue-blind)
#EE0B45
Achromatopsia (no color)
#787878

Design tokens & code

CSS
--color: #d9404a;
/* rgb */ color: rgb(217, 64, 74);
/* oklch */ color: oklch(59.7% 0.189 21.6);
Tailwind
colors: {
  custom: {
    50: '#ed7f7c',
    500: '#d9404a',
    950: '#000000',
  },
}
SCSS
$custom: #d9404a;
$custom-light: #ed7f7c;
$custom-dark: #000000;
JSON
{
  "hex": "#d9404a",
  "rgb": {
    "r": 217,
    "g": 64,
    "b": 74
  },
  "hsl": {
    "h": 356.078,
    "s": 66.812,
    "l": 55.098
  },
  "oklch": {
    "l": 0.59717,
    "c": 0.18912,
    "h": 21.6
  },
  "luminance": 0.18913
}

Semantic roles & 50–950 ramp

primary
#D9404A
secondary
#9ADAD6
accent
#EADF3E
background
#FFF8F7
surface
#FFEFEE
border
#D7CAC9
text
#180B09
muted
#867C7B

Preview Lab

Preview with #D9404A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D9404A Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva