#D94044#D94044

#D94044 is a mid, vivid red. Relative luminance 0.188; OKLCH L 59.6% C 0.190 H 23.7°. Best body text is #000000 at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#D94044
RGB	rgb(217, 64, 68)
HSL	hsl(358, 67%, 55%)
HSV	hsv(358, 71%, 85%)
CMYK	cmyk(0%, 70.5%, 68.7%, 14.9%)
CIE-LAB	lab(50.50, 59.36, 32.87)
CIE-LCH	lch(50.50, 67.85, 28.97°)
OKLab	oklab(59.62% 0.1737 0.0762)
OKLCH	oklch(59.62% 0.19 23.7)
XYZ	xyz(31.4955, 18.8405, 7.4459)
Luminance	0.1884 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D94044 #40D9D5

analogous

#D94091 #D94044 #D98840

triadic

#D94044 #44D940 #4044D9

tetradic

#D94044 #91D940 #40D9D5 #8840D9

square

#D94044 #91D940 #40D9D5 #8840D9

split-complementary

#D94044 #40D988 #4091D9

monochromatic

#841A1D #B72428 #D94044 #E37376 #EDA6A8

Accessibility & contrast

On white

4.41

#D94044 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.77

#D94044 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D94044

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D94044	#FFFFFF	#000000	##000000
##D94044	1.00	4.41	4.77	4.77
#FFFFFF	4.41	1.00	21.00	21.00
#000000	4.77	21.00	1.00	1.00
##000000	4.77	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B6343

Deuteranopia (green-blind)

#92843F

Tritanopia (blue-blind)

#EE0643

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #d94044;
/* rgb */ color: rgb(217, 64, 68);
/* oklch */ color: oklch(59.6% 0.190 23.7);

Tailwind

colors: {
  custom: {
    50: '#ed7f78',
    500: '#d94044',
    950: '#000000',
  },
}

SCSS

$custom: #d94044;
$custom-light: #ed7f78;
$custom-dark: #000000;

JSON

{
  "hex": "#d94044",
  "rgb": {
    "r": 217,
    "g": 64,
    "b": 68
  },
  "hsl": {
    "h": 358.431,
    "s": 66.812,
    "l": 55.098
  },
  "oklch": {
    "l": 0.59621,
    "c": 0.18965,
    "h": 23.7
  },
  "luminance": 0.18836
}

Semantic roles & 50–950 ramp

primary

#D94044

secondary

#9ADAD9

accent

#EAE53E

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180B09

muted

#867C7B

Preview Lab

Preview with #D94044

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →