#D94040#D94040

#D94040 is a mid, vivid red. Relative luminance 0.188; OKLCH L 59.6% C 0.190 H 25.1°. Best body text is #000000 at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#D94040
RGB	rgb(217, 64, 64)
HSL	hsl(0, 67%, 55%)
HSV	hsv(0, 71%, 85%)
CMYK	cmyk(0%, 70.5%, 70.5%, 14.9%)
CIE-LAB	lab(50.44, 59.17, 35.11)
CIE-LCH	lch(50.44, 68.80, 30.69°)
OKLab	oklab(59.56% 0.1722 0.0805)
OKLCH	oklch(59.56% 0.19 25.1)
XYZ	xyz(31.3776, 18.7934, 6.8248)
Luminance	0.1879 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D94040 #40D9D9

analogous

#D9408C #D94040 #D98C40

triadic

#D94040 #40D940 #4040D9

tetradic

#D94040 #8CD940 #40D9D9 #8C40D9

square

#D94040 #8CD940 #40D9D9 #8C40D9

split-complementary

#D94040 #40D98C #408CD9

monochromatic

#841A1A #B72424 #D94040 #E37373 #EDA6A6

Accessibility & contrast

On white

4.41

#D94040 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.76

#D94040 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D94040

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D94040	#FFFFFF	#000000	##000000
##D94040	1.00	4.41	4.76	4.76
#FFFFFF	4.41	1.00	21.00	21.00
#000000	4.76	21.00	1.00	1.00
##000000	4.76	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C633E

Deuteranopia (green-blind)

#92843B

Tritanopia (blue-blind)

#EE0342

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #d94040;
/* rgb */ color: rgb(217, 64, 64);
/* oklch */ color: oklch(59.6% 0.190 25.1);

Tailwind

colors: {
  custom: {
    50: '#ed7f75',
    500: '#d94040',
    950: '#000000',
  },
}

SCSS

$custom: #d94040;
$custom-light: #ed7f75;
$custom-dark: #000000;

JSON

{
  "hex": "#d94040",
  "rgb": {
    "r": 217,
    "g": 64,
    "b": 64
  },
  "hsl": {
    "h": 0,
    "s": 66.812,
    "l": 55.098
  },
  "oklch": {
    "l": 0.59562,
    "c": 0.19011,
    "h": 25.1
  },
  "luminance": 0.18789
}

Semantic roles & 50–950 ramp

primary

#D94040

secondary

#9ADADA

accent

#EAEA3E

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180B08

muted

#867C7B

Preview Lab

Preview with #D94040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →