#D94039#D94039

#D94039 is a mid, vivid red. Relative luminance 0.187; OKLCH L 59.5% C 0.191 H 27.3°. Best body text is #000000 at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#D94039
RGB	rgb(217, 64, 57)
HSL	hsl(3, 68%, 54%)
HSV	hsv(3, 74%, 85%)
CMYK	cmyk(0%, 70.5%, 73.7%, 14.9%)
CIE-LAB	lab(50.36, 58.86, 38.98)
CIE-LCH	lch(50.36, 70.60, 33.51°)
OKLab	oklab(59.47% 0.1698 0.0875)
OKLCH	oklch(59.47% 0.191 27.3)
XYZ	xyz(31.1907, 18.7186, 5.8408)
Luminance	0.1871 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D94039 #39D2D9

analogous

#D93982 #D94039 #D99039

triadic

#D94039 #39D940 #4039D9

tetradic

#D94039 #82D939 #39D2D9 #9039D9

square

#D94039 #82D939 #39D2D9 #9039D9

split-complementary

#D94039 #39D990 #3982D9

monochromatic

#7F1D18 #B32922 #D94039 #E3726C #EDA3A0

Accessibility & contrast

On white

4.43

#D94039 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.74

#D94039 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D94039

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D94039	#FFFFFF	#000000	##000000
##D94039	1.00	4.43	4.74	4.74
#FFFFFF	4.43	1.00	21.00	21.00
#000000	4.74	21.00	1.00	1.00
##000000	4.74	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C6337

Deuteranopia (green-blind)

#938433

Tritanopia (blue-blind)

#EF0040

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #d94039;
/* rgb */ color: rgb(217, 64, 57);
/* oklch */ color: oklch(59.5% 0.191 27.3);

Tailwind

colors: {
  custom: {
    50: '#ee7f70',
    500: '#d94039',
    950: '#000000',
  },
}

SCSS

$custom: #d94039;
$custom-light: #ee7f70;
$custom-dark: #000000;

JSON

{
  "hex": "#d94039",
  "rgb": {
    "r": 217,
    "g": 64,
    "b": 57
  },
  "hsl": {
    "h": 2.625,
    "s": 67.797,
    "l": 53.725
  },
  "oklch": {
    "l": 0.59467,
    "c": 0.19104,
    "h": 27.3
  },
  "luminance": 0.18714
}

Semantic roles & 50–950 ramp

primary

#D94039

secondary

#95D6D9

accent

#E3EB3D

background

#FFF8F6

surface

#FFEFEC

border

#D7CAC7

text

#180B07

muted

#867C7A

Preview Lab

Preview with #D94039

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →