#D94038#D94038

#D94038 is a mid, vivid red. Relative luminance 0.187; OKLCH L 59.5% C 0.191 H 27.6°. Best body text is #000000 at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#D94038
RGB	rgb(217, 64, 56)
HSL	hsl(3, 68%, 54%)
HSV	hsv(3, 74%, 85%)
CMYK	cmyk(0%, 70.5%, 74.2%, 14.9%)
CIE-LAB	lab(50.34, 58.82, 39.52)
CIE-LCH	lch(50.34, 70.86, 33.90°)
OKLab	oklab(59.46% 0.1695 0.0885)
OKLCH	oklch(59.46% 0.191 27.6)
XYZ	xyz(31.1660, 18.7087, 5.7107)
Luminance	0.1870 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D94038 #38D1D9

analogous

#D93880 #D94038 #D99038

triadic

#D94038 #38D940 #4038D9

tetradic

#D94038 #80D938 #38D1D9 #9038D9

square

#D94038 #80D938 #38D1D9 #9038D9

split-complementary

#D94038 #38D990 #3880D9

monochromatic

#7E1D18 #B22922 #D94038 #E3716B #EDA39F

Accessibility & contrast

On white

4.43

#D94038 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.74

#D94038 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D94038

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D94038	#FFFFFF	#000000	##000000
##D94038	1.00	4.43	4.74	4.74
#FFFFFF	4.43	1.00	21.00	21.00
#000000	4.74	21.00	1.00	1.00
##000000	4.74	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6D6336

Deuteranopia (green-blind)

#938432

Tritanopia (blue-blind)

#EF0040

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #d94038;
/* rgb */ color: rgb(217, 64, 56);
/* oklch */ color: oklch(59.5% 0.191 27.6);

Tailwind

colors: {
  custom: {
    50: '#ee7f6f',
    500: '#d94038',
    950: '#000000',
  },
}

SCSS

$custom: #d94038;
$custom-light: #ee7f6f;
$custom-dark: #000000;

JSON

{
  "hex": "#d94038",
  "rgb": {
    "r": 217,
    "g": 64,
    "b": 56
  },
  "hsl": {
    "h": 2.981,
    "s": 67.932,
    "l": 53.529
  },
  "oklch": {
    "l": 0.59455,
    "c": 0.19118,
    "h": 27.6
  },
  "luminance": 0.18704
}

Semantic roles & 50–950 ramp

primary

#D94038

secondary

#94D5D9

accent

#E2EB3D

background

#FFF8F6

surface

#FFEFEC

border

#D7CAC7

text

#180B07

muted

#867C7A

Preview Lab

Preview with #D94038

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →