#D74AD4#D74AD4

#D74AD4 is a light, highly saturated purple. Relative luminance 0.241; OKLCH L 65.3% C 0.232 H 328.7°. Best body text is #000000 at 5.82:1 contrast (WCAG AA passes).

Color values

HEX	#D74AD4
RGB	rgb(215, 74, 212)
HSL	hsl(301, 64%, 57%)
HSV	hsv(301, 66%, 84%)
CMYK	cmyk(0%, 65.6%, 1.4%, 15.7%)
CIE-LAB	lab(56.19, 70.75, -43.68)
CIE-LCH	lch(56.19, 83.15, 328.31°)
OKLab	oklab(65.26% 0.1985 -0.1206)
OKLCH	oklch(65.26% 0.232 328.7)
XYZ	xyz(42.3563, 24.1011, 64.6957)
Luminance	0.2410 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D74AD4 #4AD74D

analogous

#944AD7 #D74AD4 #D74A8D

triadic

#D74AD4 #D4D74A #4AD4D7

tetradic

#D74AD4 #D7944A #4AD74D #4A8DD7

square

#D74AD4 #D7944A #4AD74D #4A8DD7

split-complementary

#D74AD4 #8DD74A #4AD794

monochromatic

#881E86 #BB29B7 #D74AD4 #E27CE0 #EDAEEC

Accessibility & contrast

On white

3.61

#D74AD4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.82

#D74AD4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D74AD4

5.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D74AD4	#FFFFFF	#000000	##000000
##D74AD4	1.00	3.61	5.82	5.82
#FFFFFF	3.61	1.00	21.00	21.00
#000000	5.82	21.00	1.00	1.00
##000000	5.82	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#397BD8

Deuteranopia (green-blind)

#6F8DD0

Tritanopia (blue-blind)

#DE5C89

Achromatopsia (no color)

#878787

Design tokens & code

CSS

--color: #d74ad4;
/* rgb */ color: rgb(215, 74, 212);
/* oklch */ color: oklch(65.3% 0.232 328.7);

Tailwind

colors: {
  custom: {
    50: '#e787e2',
    500: '#d74ad4',
    950: '#000000',
  },
}

SCSS

$custom: #d74ad4;
$custom-light: #e787e2;
$custom-dark: #000000;

JSON

{
  "hex": "#d74ad4",
  "rgb": {
    "r": 215,
    "g": 74,
    "b": 212
  },
  "hsl": {
    "h": 301.277,
    "s": 63.801,
    "l": 56.667
  },
  "oklch": {
    "l": 0.65258,
    "c": 0.23222,
    "h": 328.7
  },
  "luminance": 0.24098
}

Semantic roles & 50–950 ramp

primary

#D74AD4

secondary

#A2DBA3

accent

#E74541

background

#FEF8FD

surface

#FDF0FB

border

#D5CBD4

text

#160C15

muted

#847D83

Preview Lab

Preview with #D74AD4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →