#D74540#D74540

#D74540 is a mid, vivid red. Relative luminance 0.191; OKLCH L 59.7% C 0.183 H 26.3°. Best body text is #000000 at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#D74540
RGB	rgb(215, 69, 64)
HSL	hsl(2, 65%, 55%)
HSV	hsv(2, 70%, 84%)
CMYK	cmyk(0%, 67.9%, 70.2%, 15.7%)
CIE-LAB	lab(50.78, 56.64, 35.42)
CIE-LCH	lch(50.78, 66.80, 32.02°)
OKLab	oklab(59.75% 0.1645 0.0813)
OKLCH	oklch(59.75% 0.183 26.3)
XYZ	xyz(31.0812, 19.0780, 6.8953)
Luminance	0.1907 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D74540 #40D2D7

analogous

#D74086 #D74540 #D79140

triadic

#D74540 #40D745 #4540D7

tetradic

#D74540 #86D740 #40D2D7 #9140D7

square

#D74540 #86D740 #40D2D7 #9140D7

split-complementary

#D74540 #40D791 #4086D7

monochromatic

#811F1B #B42A26 #D74540 #E27673 #ECA8A5

Accessibility & contrast

On white

4.36

#D74540 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.81

#D74540 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D74540

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D74540	#FFFFFF	#000000	##000000
##D74540	1.00	4.36	4.81	4.81
#FFFFFF	4.36	1.00	21.00	21.00
#000000	4.81	21.00	1.00	1.00
##000000	4.81	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6E653E

Deuteranopia (green-blind)

#92853B

Tritanopia (blue-blind)

#EC1945

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #d74540;
/* rgb */ color: rgb(215, 69, 64);
/* oklch */ color: oklch(59.7% 0.183 26.3);

Tailwind

colors: {
  custom: {
    50: '#ec8175',
    500: '#d74540',
    950: '#000000',
  },
}

SCSS

$custom: #d74540;
$custom-light: #ec8175;
$custom-dark: #000000;

JSON

{
  "hex": "#d74540",
  "rgb": {
    "r": 215,
    "g": 69,
    "b": 64
  },
  "hsl": {
    "h": 1.987,
    "s": 65.368,
    "l": 54.706
  },
  "oklch": {
    "l": 0.59745,
    "c": 0.18345,
    "h": 26.3
  },
  "luminance": 0.19073
}

Semantic roles & 50–950 ramp

primary

#D74540

secondary

#9AD7D9

accent

#E3E83F

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180B08

muted

#867C7B

Preview Lab

Preview with #D74540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →