#D740D9#D740D9
#D740D9 is a light, highly saturated purple. Relative luminance 0.231; OKLCH L 64.6% C 0.247 H 327.4°. Best body text is #000000 at 5.62:1 contrast (WCAG AA passes).
Color values
| HEX | #D740D9 |
|---|---|
| RGB | rgb(215, 64, 217) |
| HSL | hsl(299, 67%, 55%) |
| HSV | hsv(299, 71%, 85%) |
| CMYK | cmyk(0.9%, 70.5%, 0%, 14.9%) |
| CIE-LAB | lab(55.20, 75.08, -48.08) |
| CIE-LCH | lch(55.20, 89.15, 327.37°) |
| OKLab | oklab(64.63% 0.2085 -0.1333) |
| OKLCH | oklch(64.63% 0.247 327.4) |
| XYZ | xyz(42.3815, 23.1266, 67.8638) |
| Luminance | 0.2312 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Pinkish Purple
#D648D7
ΔE00 1.07
Purple Pink
#D725DE
ΔE00 2.89
Fuchsia (survey)
#ED0DD9
ΔE00 3.54
Pink Purple
#EF1DE7
ΔE00 3.56
Pinky Purple
#C94CBE
ΔE00 4.40
Purpleish Pink
#DF4EC8
ΔE00 4.59
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#D740D9 #42D940
analogous
#8B40D9 #D740D9 #D9408E
triadic
#D740D9 #D9D740 #40D9D7
tetradic
#D740D9 #D98B40 #42D940 #408ED9
square
#D740D9 #D98B40 #42D940 #408ED9
split-complementary
#D740D9 #8ED940 #40D98B
monochromatic
#831A84 #B524B7 #D740D9 #E273E3 #ECA6ED
Accessibility & contrast
On white
3.73
#D740D9 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.62
#D740D9 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #D740D9
5.62:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##D740D9 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##D740D9 | 1.00 | 3.73 | 5.62 | 5.62 |
| #FFFFFF | 3.73 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.62 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.62 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2178DD
Deuteranopia (green-blind)
#678BD5
Tritanopia (blue-blind)
#DD5889
Achromatopsia (no color)
#848484
Design tokens & code
CSS
--color: #d740d9; /* rgb */ color: rgb(215, 64, 217); /* oklch */ color: oklch(64.6% 0.247 327.4);
Tailwind
colors: {
custom: {
50: '#e783e5',
500: '#d740d9',
950: '#000000',
},
}SCSS
$custom: #d740d9; $custom-light: #e783e5; $custom-dark: #000000;
JSON
{
"hex": "#d740d9",
"rgb": {
"r": 215,
"g": 64,
"b": 217
},
"hsl": {
"h": 299.216,
"s": 66.812,
"l": 55.098
},
"oklch": {
"l": 0.64632,
"c": 0.24749,
"h": 327.4
},
"luminance": 0.23124
}Semantic roles & 50–950 ramp
primary
#D740D9
secondary
#9BDA9A
accent
#EA3E40
background
#FEF8FE
surface
#FDF0FC
border
#D5CBD5
text
#170C16
muted
#857D84