#D740D9#D740D9

#D740D9 is a light, highly saturated purple. Relative luminance 0.231; OKLCH L 64.6% C 0.247 H 327.4°. Best body text is #000000 at 5.62:1 contrast (WCAG AA passes).

Color values

HEX#D740D9
RGBrgb(215, 64, 217)
HSLhsl(299, 67%, 55%)
HSVhsv(299, 71%, 85%)
CMYKcmyk(0.9%, 70.5%, 0%, 14.9%)
CIE-LABlab(55.20, 75.08, -48.08)
CIE-LCHlch(55.20, 89.15, 327.37°)
OKLaboklab(64.63% 0.2085 -0.1333)
OKLCHoklch(64.63% 0.247 327.4)
XYZxyz(42.3815, 23.1266, 67.8638)
Luminance0.2312 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D740D9 #42D940
analogous
#8B40D9 #D740D9 #D9408E
triadic
#D740D9 #D9D740 #40D9D7
tetradic
#D740D9 #D98B40 #42D940 #408ED9
square
#D740D9 #D98B40 #42D940 #408ED9
split-complementary
#D740D9 #8ED940 #40D98B
monochromatic
#831A84 #B524B7 #D740D9 #E273E3 #ECA6ED

Accessibility & contrast

On white

3.73
#D740D9 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.62
#D740D9 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D740D9
5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D740D9#FFFFFF#000000##000000
##D740D91.003.735.625.62
#FFFFFF3.731.0021.0021.00
#0000005.6221.001.001.00
##0000005.6221.001.001.00

Color blindness preview

Protanopia (red-blind)
#2178DD
Deuteranopia (green-blind)
#678BD5
Tritanopia (blue-blind)
#DD5889
Achromatopsia (no color)
#848484

Design tokens & code

CSS
--color: #d740d9;
/* rgb */ color: rgb(215, 64, 217);
/* oklch */ color: oklch(64.6% 0.247 327.4);
Tailwind
colors: {
  custom: {
    50: '#e783e5',
    500: '#d740d9',
    950: '#000000',
  },
}
SCSS
$custom: #d740d9;
$custom-light: #e783e5;
$custom-dark: #000000;
JSON
{
  "hex": "#d740d9",
  "rgb": {
    "r": 215,
    "g": 64,
    "b": 217
  },
  "hsl": {
    "h": 299.216,
    "s": 66.812,
    "l": 55.098
  },
  "oklch": {
    "l": 0.64632,
    "c": 0.24749,
    "h": 327.4
  },
  "luminance": 0.23124
}

Semantic roles & 50–950 ramp

primary
#D740D9
secondary
#9BDA9A
accent
#EA3E40
background
#FEF8FE
surface
#FDF0FC
border
#D5CBD5
text
#170C16
muted
#857D84

Preview Lab

Preview with #D740D9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D740D9 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva