#D740D0#D740D0

#D740D0 is a light, highly saturated purple. Relative luminance 0.227; OKLCH L 64.1% C 0.241 H 329.9°. Best body text is #000000 at 5.53:1 contrast (WCAG AA passes).

Color values

HEX	#D740D0
RGB	rgb(215, 64, 208)
HSL	hsl(303, 65%, 55%)
HSV	hsv(303, 70%, 84%)
CMYK	cmyk(0%, 70.2%, 3.3%, 15.7%)
CIE-LAB	lab(54.73, 73.66, -43.70)
CIE-LCH	lch(54.73, 85.64, 329.32°)
OKLab	oklab(64.14% 0.2084 -0.1206)
OKLCH	oklch(64.14% 0.241 329.9)
XYZ	xyz(41.2427, 22.6711, 61.8660)
Luminance	0.2267 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D740D0 #40D747

analogous

#9240D7 #D740D0 #D74085

triadic

#D740D0 #D0D740 #40D0D7

tetradic

#D740D0 #D79240 #40D747 #4085D7

square

#D740D0 #D79240 #40D747 #4085D7

split-complementary

#D740D0 #85D740 #40D792

monochromatic

#811B7D #B426AD #D740D0 #E273DC #ECA5E9

Accessibility & contrast

On white

3.79

#D740D0 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.53

#D740D0 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D740D0

5.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D740D0	#FFFFFF	#000000	##000000
##D740D0	1.00	3.79	5.53	5.53
#FFFFFF	3.79	1.00	21.00	21.00
#000000	5.53	21.00	1.00	1.00
##000000	5.53	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F76D4

Deuteranopia (green-blind)

#6C8ACC

Tritanopia (blue-blind)

#DF5384

Achromatopsia (no color)

#838383

Design tokens & code

CSS

--color: #d740d0;
/* rgb */ color: rgb(215, 64, 208);
/* oklch */ color: oklch(64.1% 0.241 329.9);

Tailwind

colors: {
  custom: {
    50: '#e782df',
    500: '#d740d0',
    950: '#000000',
  },
}

SCSS

$custom: #d740d0;
$custom-light: #e782df;
$custom-dark: #000000;

JSON

{
  "hex": "#d740d0",
  "rgb": {
    "r": 215,
    "g": 64,
    "b": 208
  },
  "hsl": {
    "h": 302.781,
    "s": 65.368,
    "l": 54.706
  },
  "oklch": {
    "l": 0.64142,
    "c": 0.24077,
    "h": 329.9
  },
  "luminance": 0.22668
}

Semantic roles & 50–950 ramp

primary

#D740D0

secondary

#9AD99D

accent

#E8473F

background

#FEF8FD

surface

#FDF0FB

border

#D5CBD4

text

#160C15

muted

#847D83

Preview Lab

Preview with #D740D0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →