#D740CD#D740CD
#D740CD is a light, highly saturated purple. Relative luminance 0.225; OKLCH L 64.0% C 0.239 H 330.8°. Best body text is #000000 at 5.50:1 contrast (WCAG AA passes).
Color values
| HEX | #D740CD |
|---|---|
| RGB | rgb(215, 64, 205) |
| HSL | hsl(304, 65%, 55%) |
| HSV | hsv(304, 70%, 84%) |
| CMYK | cmyk(0%, 70.2%, 4.7%, 15.7%) |
| CIE-LAB | lab(54.58, 73.19, -42.23) |
| CIE-LCH | lch(54.58, 84.50, 330.02°) |
| OKLab | oklab(63.98% 0.2083 -0.1163) |
| OKLCH | oklch(63.98% 0.239 330.8) |
| XYZ | xyz(40.8771, 22.5248, 59.9406) |
| Luminance | 0.2252 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Pinkish Purple
#D648D7
ΔE00 1.95
Pinky Purple
#C94CBE
ΔE00 2.94
Fuchsia (survey)
#ED0DD9
ΔE00 3.50
Purpleish Pink
#DF4EC8
ΔE00 3.50
Purple Pink
#D725DE
ΔE00 3.80
Purpley Pink
#C83CB9
ΔE00 4.17
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#D740CD #40D74A
analogous
#9640D7 #D740CD #D74081
triadic
#D740CD #CDD740 #40CDD7
tetradic
#D740CD #D79640 #40D74A #4081D7
square
#D740CD #D79640 #40D74A #4081D7
split-complementary
#D740CD #81D740 #40D796
monochromatic
#811B7B #B426AB #D740CD #E273DA #ECA5E7
Accessibility & contrast
On white
3.82
#D740CD on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.50
#D740CD on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #D740CD
5.50:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##D740CD | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##D740CD | 1.00 | 3.82 | 5.50 | 5.50 |
| #FFFFFF | 3.82 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.50 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.50 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3275D1
Deuteranopia (green-blind)
#6E8AC9
Tritanopia (blue-blind)
#DF5282
Achromatopsia (no color)
#838383
Design tokens & code
CSS
--color: #d740cd; /* rgb */ color: rgb(215, 64, 205); /* oklch */ color: oklch(64.0% 0.239 330.8);
Tailwind
colors: {
custom: {
50: '#e782dd',
500: '#d740cd',
950: '#000000',
},
}SCSS
$custom: #d740cd; $custom-light: #e782dd; $custom-dark: #000000;
JSON
{
"hex": "#d740cd",
"rgb": {
"r": 215,
"g": 64,
"b": 205
},
"hsl": {
"h": 303.974,
"s": 65.368,
"l": 54.706
},
"oklch": {
"l": 0.63983,
"c": 0.23856,
"h": 330.8
},
"luminance": 0.22522
}Semantic roles & 50–950 ramp
primary
#D740CD
secondary
#9AD99E
accent
#E84B3F
background
#FEF8FD
surface
#FDF0FB
border
#D5CBD4
text
#160C15
muted
#847D83