#D740CC#D740CC

#D740CC is a light, highly saturated purple. Relative luminance 0.225; OKLCH L 63.9% C 0.238 H 331.1°. Best body text is #000000 at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#D740CC
RGB	rgb(215, 64, 204)
HSL	hsl(304, 65%, 55%)
HSV	hsv(304, 70%, 84%)
CMYK	cmyk(0%, 70.2%, 5.1%, 15.7%)
CIE-LAB	lab(54.53, 73.04, -41.73)
CIE-LCH	lch(54.53, 84.12, 330.26°)
OKLab	oklab(63.93% 0.2083 -0.1149)
OKLCH	oklch(63.93% 0.238 331.1)
XYZ	xyz(40.7567, 22.4767, 59.3069)
Luminance	0.2247 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D740CC #40D74B

analogous

#9740D7 #D740CC #D74080

triadic

#D740CC #CCD740 #40CCD7

tetradic

#D740CC #D79740 #40D74B #4080D7

square

#D740CC #D79740 #40D74B #4080D7

split-complementary

#D740CC #80D740 #40D797

monochromatic

#811B7A #B426AA #D740CC #E273DA #ECA5E7

Accessibility & contrast

On white

3.82

#D740CC on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.49

#D740CC on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D740CC

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D740CC	#FFFFFF	#000000	##000000
##D740CC	1.00	3.82	5.49	5.49
#FFFFFF	3.82	1.00	21.00	21.00
#000000	5.49	21.00	1.00	1.00
##000000	5.49	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3475D0

Deuteranopia (green-blind)

#6E8AC8

Tritanopia (blue-blind)

#DF5282

Achromatopsia (no color)

#828282

Design tokens & code

CSS

--color: #d740cc;
/* rgb */ color: rgb(215, 64, 204);
/* oklch */ color: oklch(63.9% 0.238 331.1);

Tailwind

colors: {
  custom: {
    50: '#e782dc',
    500: '#d740cc',
    950: '#000000',
  },
}

SCSS

$custom: #d740cc;
$custom-light: #e782dc;
$custom-dark: #000000;

JSON

{
  "hex": "#d740cc",
  "rgb": {
    "r": 215,
    "g": 64,
    "b": 204
  },
  "hsl": {
    "h": 304.371,
    "s": 65.368,
    "l": 54.706
  },
  "oklch": {
    "l": 0.63931,
    "c": 0.23784,
    "h": 331.1
  },
  "luminance": 0.22473
}

Semantic roles & 50–950 ramp

primary

#D740CC

secondary

#9AD99E

accent

#E84C3F

background

#FEF8FD

surface

#FDF0FB

border

#D5CBD4

text

#160C15

muted

#847D83

Preview Lab

Preview with #D740CC

Body copy rendered with the generated semantic roles for this colour.

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