#D740CA#D740CA
#D740CA is a light, highly saturated purple. Relative luminance 0.224; OKLCH L 63.8% C 0.236 H 331.7°. Best body text is #000000 at 5.48:1 contrast (WCAG AA passes).
Color values
| HEX | #D740CA |
|---|---|
| RGB | rgb(215, 64, 202) |
| HSL | hsl(305, 65%, 55%) |
| HSV | hsv(305, 70%, 84%) |
| CMYK | cmyk(0%, 70.2%, 6%, 15.7%) |
| CIE-LAB | lab(54.43, 72.73, -40.74) |
| CIE-LCH | lch(54.43, 83.37, 330.74°) |
| OKLab | oklab(63.83% 0.2081 -0.112) |
| OKLCH | oklch(63.83% 0.236 331.7) |
| XYZ | xyz(40.5184, 22.3814, 58.0517) |
| Luminance | 0.2238 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Pinkish Purple
#D648D7
ΔE00 2.38
Pinky Purple
#C94CBE
ΔE00 2.66
Purpleish Pink
#DF4EC8
ΔE00 3.33
Fuchsia (survey)
#ED0DD9
ΔE00 3.65
Purpley Pink
#C83CB9
ΔE00 3.89
Purple Pink
#D725DE
ΔE00 4.15
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#D740CA #40D74D
analogous
#9940D7 #D740CA #D7407E
triadic
#D740CA #CAD740 #40CAD7
tetradic
#D740CA #D79940 #40D74D #407ED7
square
#D740CA #D79940 #40D74D #407ED7
split-complementary
#D740CA #7ED740 #40D799
monochromatic
#811B79 #B426A8 #D740CA #E273D8 #ECA5E6
Accessibility & contrast
On white
3.84
#D740CA on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.48
#D740CA on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #D740CA
5.48:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##D740CA | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##D740CA | 1.00 | 3.84 | 5.48 | 5.48 |
| #FFFFFF | 3.84 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.48 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.48 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3675CE
Deuteranopia (green-blind)
#6F8AC6
Tritanopia (blue-blind)
#E05181
Achromatopsia (no color)
#828282
Design tokens & code
CSS
--color: #d740ca; /* rgb */ color: rgb(215, 64, 202); /* oklch */ color: oklch(63.8% 0.236 331.7);
Tailwind
colors: {
custom: {
50: '#e782da',
500: '#d740ca',
950: '#000000',
},
}SCSS
$custom: #d740ca; $custom-light: #e782da; $custom-dark: #000000;
JSON
{
"hex": "#d740ca",
"rgb": {
"r": 215,
"g": 64,
"b": 202
},
"hsl": {
"h": 305.166,
"s": 65.368,
"l": 54.706
},
"oklch": {
"l": 0.63827,
"c": 0.23637,
"h": 331.7
},
"luminance": 0.22378
}Semantic roles & 50–950 ramp
primary
#D740CA
secondary
#9AD99F
accent
#E84E3F
background
#FEF8FD
surface
#FDF0FB
border
#D5CBD4
text
#160C15
muted
#847D83