#D740C4#D740C4

#D740C4 is a light, highly saturated purple. Relative luminance 0.221; OKLCH L 63.5% C 0.232 H 333.5°. Best body text is #000000 at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#D740C4
RGB	rgb(215, 64, 196)
HSL	hsl(308, 65%, 55%)
HSV	hsv(308, 70%, 84%)
CMYK	cmyk(0%, 70.2%, 8.8%, 15.7%)
CIE-LAB	lab(54.14, 71.83, -37.76)
CIE-LCH	lch(54.14, 81.15, 332.27°)
OKLab	oklab(63.52% 0.2078 -0.1034)
OKLCH	oklch(63.52% 0.232 333.5)
XYZ	xyz(39.8218, 22.1027, 54.3828)
Luminance	0.2210 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D740C4 #40D753

analogous

#9F40D7 #D740C4 #D74078

triadic

#D740C4 #C4D740 #40C4D7

tetradic

#D740C4 #D79F40 #40D753 #4078D7

square

#D740C4 #D79F40 #40D753 #4078D7

split-complementary

#D740C4 #78D740 #40D79F

monochromatic

#811B75 #B426A2 #D740C4 #E273D4 #ECA5E3

Accessibility & contrast

On white

3.87

#D740C4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.42

#D740C4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D740C4

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D740C4	#FFFFFF	#000000	##000000
##D740C4	1.00	3.87	5.42	5.42
#FFFFFF	3.87	1.00	21.00	21.00
#000000	5.42	21.00	1.00	1.00
##000000	5.42	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B73C8

Deuteranopia (green-blind)

#7289C0

Tritanopia (blue-blind)

#E14E7D

Achromatopsia (no color)

#818181

Design tokens & code

CSS

--color: #d740c4;
/* rgb */ color: rgb(215, 64, 196);
/* oklch */ color: oklch(63.5% 0.232 333.5);

Tailwind

colors: {
  custom: {
    50: '#e782d6',
    500: '#d740c4',
    950: '#000000',
  },
}

SCSS

$custom: #d740c4;
$custom-light: #e782d6;
$custom-dark: #000000;

JSON

{
  "hex": "#d740c4",
  "rgb": {
    "r": 215,
    "g": 64,
    "b": 196
  },
  "hsl": {
    "h": 307.55,
    "s": 65.368,
    "l": 54.706
  },
  "oklch": {
    "l": 0.6352,
    "c": 0.23209,
    "h": 333.5
  },
  "luminance": 0.22099
}

Semantic roles & 50–950 ramp

primary

#D740C4

secondary

#9AD9A2

accent

#E8553F

background

#FEF8FD

surface

#FDF0FA

border

#D5CBD3

text

#160C14

muted

#847D83

Preview Lab

Preview with #D740C4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →