#D740C3#D740C3

#D740C3 is a light, highly saturated purple. Relative luminance 0.221; OKLCH L 63.5% C 0.231 H 333.8°. Best body text is #000000 at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#D740C3
RGB	rgb(215, 64, 195)
HSL	hsl(308, 65%, 55%)
HSV	hsv(308, 70%, 84%)
CMYK	cmyk(0%, 70.2%, 9.3%, 15.7%)
CIE-LAB	lab(54.09, 71.68, -37.26)
CIE-LCH	lch(54.09, 80.78, 332.53°)
OKLab	oklab(63.47% 0.2077 -0.102)
OKLCH	oklch(63.47% 0.231 333.8)
XYZ	xyz(39.7084, 22.0573, 53.7853)
Luminance	0.2205 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D740C3 #40D754

analogous

#A040D7 #D740C3 #D74078

triadic

#D740C3 #C3D740 #40C3D7

tetradic

#D740C3 #D7A040 #40D754 #4078D7

square

#D740C3 #D7A040 #40D754 #4078D7

split-complementary

#D740C3 #78D740 #40D7A0

monochromatic

#811B74 #B426A1 #D740C3 #E273D3 #ECA5E3

Accessibility & contrast

On white

3.88

#D740C3 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.41

#D740C3 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D740C3

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D740C3	#FFFFFF	#000000	##000000
##D740C3	1.00	3.88	5.41	5.41
#FFFFFF	3.88	1.00	21.00	21.00
#000000	5.41	21.00	1.00	1.00
##000000	5.41	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C73C7

Deuteranopia (green-blind)

#7289BF

Tritanopia (blue-blind)

#E14D7D

Achromatopsia (no color)

#818181

Design tokens & code

CSS

--color: #d740c3;
/* rgb */ color: rgb(215, 64, 195);
/* oklch */ color: oklch(63.5% 0.231 333.8);

Tailwind

colors: {
  custom: {
    50: '#e782d5',
    500: '#d740c3',
    950: '#000000',
  },
}

SCSS

$custom: #d740c3;
$custom-light: #e782d5;
$custom-dark: #000000;

JSON

{
  "hex": "#d740c3",
  "rgb": {
    "r": 215,
    "g": 64,
    "b": 195
  },
  "hsl": {
    "h": 307.947,
    "s": 65.368,
    "l": 54.706
  },
  "oklch": {
    "l": 0.6347,
    "c": 0.23138,
    "h": 333.8
  },
  "luminance": 0.22054
}

Semantic roles & 50–950 ramp

primary

#D740C3

secondary

#9AD9A2

accent

#E8563F

background

#FEF8FD

surface

#FDF0FA

border

#D5CBD3

text

#160C14

muted

#847D83

Preview Lab

Preview with #D740C3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →