#D740BE#D740BE

#D740BE is a light, highly saturated purple. Relative luminance 0.218; OKLCH L 63.2% C 0.228 H 335.4°. Best body text is #000000 at 5.37:1 contrast (WCAG AA passes).

Color values

HEX#D740BE
RGBrgb(215, 64, 190)
HSLhsl(310, 65%, 55%)
HSVhsv(310, 70%, 84%)
CMYKcmyk(0%, 70.2%, 11.6%, 15.7%)
CIE-LABlab(53.85, 70.95, -34.74)
CIE-LCHlch(53.85, 79.00, 333.91°)
OKLaboklab(63.22% 0.2072 -0.0948)
OKLCHoklch(63.22% 0.228 335.4)
XYZxyz(39.1525, 21.8350, 50.8577)
Luminance0.2183 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D740BE #40D759
analogous
#A540D7 #D740BE #D74072
triadic
#D740BE #BED740 #40BED7
tetradic
#D740BE #D7A540 #40D759 #4072D7
square
#D740BE #D7A540 #40D759 #4072D7
split-complementary
#D740BE #72D740 #40D7A5
monochromatic
#811B71 #B4269D #D740BE #E273CF #ECA5E0

Accessibility & contrast

On white

3.91
#D740BE on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.37
#D740BE on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D740BE
5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D740BE#FFFFFF#000000##000000
##D740BE1.003.915.375.37
#FFFFFF3.911.0021.0021.00
#0000005.3721.001.001.00
##0000005.3721.001.001.00

Color blindness preview

Protanopia (red-blind)
#4072C2
Deuteranopia (green-blind)
#7589BA
Tritanopia (blue-blind)
#E24B7A
Achromatopsia (no color)
#818181

Design tokens & code

CSS
--color: #d740be;
/* rgb */ color: rgb(215, 64, 190);
/* oklch */ color: oklch(63.2% 0.228 335.4);
Tailwind
colors: {
  custom: {
    50: '#e782d2',
    500: '#d740be',
    950: '#000000',
  },
}
SCSS
$custom: #d740be;
$custom-light: #e782d2;
$custom-dark: #000000;
JSON
{
  "hex": "#d740be",
  "rgb": {
    "r": 215,
    "g": 64,
    "b": 190
  },
  "hsl": {
    "h": 309.934,
    "s": 65.368,
    "l": 54.706
  },
  "oklch": {
    "l": 0.63222,
    "c": 0.22788,
    "h": 335.4
  },
  "luminance": 0.21832
}

Semantic roles & 50–950 ramp

primary
#D740BE
secondary
#9AD9A4
accent
#E85B3F
background
#FEF8FC
surface
#FDF0F9
border
#D5CBD2
text
#160B14
muted
#847C82

Preview Lab

Preview with #D740BE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D740BE Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva