#D740BE#D740BE

#D740BE is a light, highly saturated purple. Relative luminance 0.218; OKLCH L 63.2% C 0.228 H 335.4°. Best body text is #000000 at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#D740BE
RGB	rgb(215, 64, 190)
HSL	hsl(310, 65%, 55%)
HSV	hsv(310, 70%, 84%)
CMYK	cmyk(0%, 70.2%, 11.6%, 15.7%)
CIE-LAB	lab(53.85, 70.95, -34.74)
CIE-LCH	lch(53.85, 79.00, 333.91°)
OKLab	oklab(63.22% 0.2072 -0.0948)
OKLCH	oklch(63.22% 0.228 335.4)
XYZ	xyz(39.1525, 21.8350, 50.8577)
Luminance	0.2183 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D740BE #40D759

analogous

#A540D7 #D740BE #D74072

triadic

#D740BE #BED740 #40BED7

tetradic

#D740BE #D7A540 #40D759 #4072D7

square

#D740BE #D7A540 #40D759 #4072D7

split-complementary

#D740BE #72D740 #40D7A5

monochromatic

#811B71 #B4269D #D740BE #E273CF #ECA5E0

Accessibility & contrast

On white

3.91

#D740BE on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.37

#D740BE on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D740BE

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D740BE	#FFFFFF	#000000	##000000
##D740BE	1.00	3.91	5.37	5.37
#FFFFFF	3.91	1.00	21.00	21.00
#000000	5.37	21.00	1.00	1.00
##000000	5.37	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4072C2

Deuteranopia (green-blind)

#7589BA

Tritanopia (blue-blind)

#E24B7A

Achromatopsia (no color)

#818181

Design tokens & code

CSS

--color: #d740be;
/* rgb */ color: rgb(215, 64, 190);
/* oklch */ color: oklch(63.2% 0.228 335.4);

Tailwind

colors: {
  custom: {
    50: '#e782d2',
    500: '#d740be',
    950: '#000000',
  },
}

SCSS

$custom: #d740be;
$custom-light: #e782d2;
$custom-dark: #000000;

JSON

{
  "hex": "#d740be",
  "rgb": {
    "r": 215,
    "g": 64,
    "b": 190
  },
  "hsl": {
    "h": 309.934,
    "s": 65.368,
    "l": 54.706
  },
  "oklch": {
    "l": 0.63222,
    "c": 0.22788,
    "h": 335.4
  },
  "luminance": 0.21832
}

Semantic roles & 50–950 ramp

primary

#D740BE

secondary

#9AD9A4

accent

#E85B3F

background

#FEF8FC

surface

#FDF0F9

border

#D5CBD2

text

#160B14

muted

#847C82

Preview Lab

Preview with #D740BE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →