#D740BD#D740BD

#D740BD is a light, highly saturated pink. Relative luminance 0.218; OKLCH L 63.2% C 0.227 H 335.7°. Best body text is #000000 at 5.36:1 contrast (WCAG AA passes).

Color values

HEX	#D740BD
RGB	rgb(215, 64, 189)
HSL	hsl(310, 65%, 55%)
HSV	hsv(310, 70%, 84%)
CMYK	cmyk(0%, 70.2%, 12.1%, 15.7%)
CIE-LAB	lab(53.80, 70.80, -34.24)
CIE-LCH	lch(53.80, 78.64, 334.19°)
OKLab	oklab(63.17% 0.2071 -0.0933)
OKLCH	oklch(63.17% 0.227 335.7)
XYZ	xyz(39.0436, 21.7914, 50.2841)
Luminance	0.2179 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D740BD #40D75A

analogous

#A540D7 #D740BD #D74072

triadic

#D740BD #BDD740 #40BDD7

tetradic

#D740BD #D7A540 #40D75A #4072D7

square

#D740BD #D7A540 #40D75A #4072D7

split-complementary

#D740BD #72D740 #40D7A5

monochromatic

#811B70 #B4269C #D740BD #E273CE #ECA5E0

Accessibility & contrast

On white

3.92

#D740BD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.36

#D740BD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D740BD

5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D740BD	#FFFFFF	#000000	##000000
##D740BD	1.00	3.92	5.36	5.36
#FFFFFF	3.92	1.00	21.00	21.00
#000000	5.36	21.00	1.00	1.00
##000000	5.36	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4172C1

Deuteranopia (green-blind)

#7589B9

Tritanopia (blue-blind)

#E24B7A

Achromatopsia (no color)

#818181

Design tokens & code

CSS

--color: #d740bd;
/* rgb */ color: rgb(215, 64, 189);
/* oklch */ color: oklch(63.2% 0.227 335.7);

Tailwind

colors: {
  custom: {
    50: '#e782d1',
    500: '#d740bd',
    950: '#000000',
  },
}

SCSS

$custom: #d740bd;
$custom-light: #e782d1;
$custom-dark: #000000;

JSON

{
  "hex": "#d740bd",
  "rgb": {
    "r": 215,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 310.331,
    "s": 65.368,
    "l": 54.706
  },
  "oklch": {
    "l": 0.63173,
    "c": 0.22719,
    "h": 335.7
  },
  "luminance": 0.21788
}

Semantic roles & 50–950 ramp

primary

#D740BD

secondary

#9AD9A5

accent

#E85D3F

background

#FEF8FC

surface

#FDF0F9

border

#D5CBD2

text

#160B14

muted

#847C82

Preview Lab

Preview with #D740BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →