#D740B9#D740B9

#D740B9 is a light, highly saturated pink. Relative luminance 0.216; OKLCH L 63.0% C 0.224 H 337.0°. Best body text is #000000 at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#D740B9
RGB	rgb(215, 64, 185)
HSL	hsl(312, 65%, 55%)
HSV	hsv(312, 70%, 84%)
CMYK	cmyk(0%, 70.2%, 14%, 15.7%)
CIE-LAB	lab(53.62, 70.23, -32.21)
CIE-LCH	lch(53.62, 77.26, 335.36°)
OKLab	oklab(62.98% 0.2067 -0.0875)
OKLCH	oklch(62.98% 0.224 337)
XYZ	xyz(38.6154, 21.6201, 48.0289)
Luminance	0.2162 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D740B9 #40D75E

analogous

#AA40D7 #D740B9 #D7406D

triadic

#D740B9 #B9D740 #40B9D7

tetradic

#D740B9 #D7AA40 #40D75E #406DD7

square

#D740B9 #D7AA40 #40D75E #406DD7

split-complementary

#D740B9 #6DD740 #40D7AA

monochromatic

#811B6D #B42698 #D740B9 #E273CC #ECA5DE

Accessibility & contrast

On white

3.94

#D740B9 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.32

#D740B9 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D740B9

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D740B9	#FFFFFF	#000000	##000000
##D740B9	1.00	3.94	5.32	5.32
#FFFFFF	3.94	1.00	21.00	21.00
#000000	5.32	21.00	1.00	1.00
##000000	5.32	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4471BC

Deuteranopia (green-blind)

#7788B5

Tritanopia (blue-blind)

#E24977

Achromatopsia (no color)

#808080

Design tokens & code

CSS

--color: #d740b9;
/* rgb */ color: rgb(215, 64, 185);
/* oklch */ color: oklch(63.0% 0.224 337.0);

Tailwind

colors: {
  custom: {
    50: '#e782ce',
    500: '#d740b9',
    950: '#000000',
  },
}

SCSS

$custom: #d740b9;
$custom-light: #e782ce;
$custom-dark: #000000;

JSON

{
  "hex": "#d740b9",
  "rgb": {
    "r": 215,
    "g": 64,
    "b": 185
  },
  "hsl": {
    "h": 311.921,
    "s": 65.368,
    "l": 54.706
  },
  "oklch": {
    "l": 0.62981,
    "c": 0.22446,
    "h": 337
  },
  "luminance": 0.21617
}

Semantic roles & 50–950 ramp

primary

#D740B9

secondary

#9AD9A6

accent

#E8613F

background

#FEF8FC

surface

#FDF0F9

border

#D5CBD2

text

#170B13

muted

#857C82

Preview Lab

Preview with #D740B9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →