#D740B8#D740B8

#D740B8 is a light, highly saturated pink. Relative luminance 0.216; OKLCH L 62.9% C 0.224 H 337.4°. Best body text is #000000 at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#D740B8
RGB	rgb(215, 64, 184)
HSL	hsl(312, 65%, 55%)
HSV	hsv(312, 70%, 84%)
CMYK	cmyk(0%, 70.2%, 14.4%, 15.7%)
CIE-LAB	lab(53.58, 70.08, -31.70)
CIE-LCH	lch(53.58, 76.92, 335.66°)
OKLab	oklab(62.93% 0.2066 -0.0861)
OKLCH	oklch(62.93% 0.224 337.4)
XYZ	xyz(38.5102, 21.5781, 47.4749)
Luminance	0.2157 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D740B8 #40D75F

analogous

#AB40D7 #D740B8 #D7406D

triadic

#D740B8 #B8D740 #40B8D7

tetradic

#D740B8 #D7AB40 #40D75F #406DD7

square

#D740B8 #D7AB40 #40D75F #406DD7

split-complementary

#D740B8 #6DD740 #40D7AB

monochromatic

#811B6C #B42697 #D740B8 #E273CB #ECA5DE

Accessibility & contrast

On white

3.95

#D740B8 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.32

#D740B8 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D740B8

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D740B8	#FFFFFF	#000000	##000000
##D740B8	1.00	3.95	5.32	5.32
#FFFFFF	3.95	1.00	21.00	21.00
#000000	5.32	21.00	1.00	1.00
##000000	5.32	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4571BB

Deuteranopia (green-blind)

#7788B4

Tritanopia (blue-blind)

#E24877

Achromatopsia (no color)

#808080

Design tokens & code

CSS

--color: #d740b8;
/* rgb */ color: rgb(215, 64, 184);
/* oklch */ color: oklch(62.9% 0.224 337.4);

Tailwind

colors: {
  custom: {
    50: '#e782cd',
    500: '#d740b8',
    950: '#000000',
  },
}

SCSS

$custom: #d740b8;
$custom-light: #e782cd;
$custom-dark: #000000;

JSON

{
  "hex": "#d740b8",
  "rgb": {
    "r": 215,
    "g": 64,
    "b": 184
  },
  "hsl": {
    "h": 312.318,
    "s": 65.368,
    "l": 54.706
  },
  "oklch": {
    "l": 0.62933,
    "c": 0.22379,
    "h": 337.4
  },
  "luminance": 0.21575
}

Semantic roles & 50–950 ramp

primary

#D740B8

secondary

#9AD9A7

accent

#E8623F

background

#FEF8FC

surface

#FDF0F9

border

#D5CBD2

text

#170B13

muted

#857C82

Preview Lab

Preview with #D740B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →