#D740A3#D740A3
#D740A3 is a mid, highly saturated pink. Relative luminance 0.208; OKLCH L 62.0% C 0.211 H 344.8°. Best body text is #000000 at 5.15:1 contrast (WCAG AA passes).
Color values
| HEX | #D740A3 |
|---|---|
| RGB | rgb(215, 64, 163) |
| HSL | hsl(321, 65%, 55%) |
| HSV | hsv(321, 70%, 84%) |
| CMYK | cmyk(0%, 70.2%, 24.2%, 15.7%) |
| CIE-LAB | lab(52.69, 67.26, -20.80) |
| CIE-LCH | lch(52.69, 70.40, 342.82°) |
| OKLab | oklab(62% 0.2032 -0.0553) |
| OKLCH | oklch(62% 0.211 344.8) |
| XYZ | xyz(36.4700, 20.7620, 36.7300) |
| Luminance | 0.2076 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Pink
#CE5DAE
ΔE00 5.01
Bright Pink
#FE01B1
ΔE00 5.89
Shocking Pink
#FE02A2
ΔE00 6.22
Pinky Purple
#C94CBE
ΔE00 6.26
Purpley Pink
#C83CB9
ΔE00 6.27
Purpleish Pink
#DF4EC8
ΔE00 6.75
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#D740A3 #40D774
analogous
#BF40D7 #D740A3 #D74058
triadic
#D740A3 #A3D740 #40A3D7
tetradic
#D740A3 #D7BF40 #40D774 #4058D7
square
#D740A3 #D7BF40 #40D774 #4058D7
split-complementary
#D740A3 #58D740 #40D7BF
monochromatic
#811B5E #B42683 #D740A3 #E273BB #ECA5D4
Accessibility & contrast
On white
4.08
#D740A3 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.15
#D740A3 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #D740A3
5.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##D740A3 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##D740A3 | 1.00 | 4.08 | 5.15 | 5.15 |
| #FFFFFF | 4.08 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.15 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.15 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#516EA6
Deuteranopia (green-blind)
#7E879F
Tritanopia (blue-blind)
#E53E6C
Achromatopsia (no color)
#7E7E7E
Design tokens & code
CSS
--color: #d740a3; /* rgb */ color: rgb(215, 64, 163); /* oklch */ color: oklch(62.0% 0.211 344.8);
Tailwind
colors: {
custom: {
50: '#e881be',
500: '#d740a3',
950: '#000000',
},
}SCSS
$custom: #d740a3; $custom-light: #e881be; $custom-dark: #000000;
JSON
{
"hex": "#d740a3",
"rgb": {
"r": 215,
"g": 64,
"b": 163
},
"hsl": {
"h": 320.662,
"s": 65.368,
"l": 54.706
},
"oklch": {
"l": 0.61997,
"c": 0.21059,
"h": 344.8
},
"luminance": 0.20758
}Semantic roles & 50–950 ramp
primary
#D740A3
secondary
#9AD9AF
accent
#E87A3F
background
#FEF8FB
surface
#FDEFF6
border
#D5CAD0
text
#170B12
muted
#857C81