#D74040#D74040

#D74040 is a mid, vivid red. Relative luminance 0.185; OKLCH L 59.2% C 0.188 H 25.0°. Best body text is #000000 at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#D74040
RGB	rgb(215, 64, 64)
HSL	hsl(0, 65%, 55%)
HSV	hsv(0, 70%, 84%)
CMYK	cmyk(0%, 70.2%, 70.2%, 15.7%)
CIE-LAB	lab(50.08, 58.54, 34.60)
CIE-LCH	lch(50.08, 68.00, 30.58°)
OKLab	oklab(59.23% 0.1705 0.0795)
OKLCH	oklch(59.23% 0.188 25)
XYZ	xyz(30.7865, 18.4886, 6.7971)
Luminance	0.1848 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D74040 #40D7D7

analogous

#D7408C #D74040 #D78C40

triadic

#D74040 #40D740 #4040D7

tetradic

#D74040 #8CD740 #40D7D7 #8C40D7

square

#D74040 #8CD740 #40D7D7 #8C40D7

split-complementary

#D74040 #40D78C #408CD7

monochromatic

#811B1B #B42626 #D74040 #E27373 #ECA5A5

Accessibility & contrast

On white

4.47

#D74040 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.70

#D74040 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D74040

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D74040	#FFFFFF	#000000	##000000
##D74040	1.00	4.47	4.70	4.70
#FFFFFF	4.47	1.00	21.00	21.00
#000000	4.70	21.00	1.00	1.00
##000000	4.70	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B623E

Deuteranopia (green-blind)

#91833B

Tritanopia (blue-blind)

#EC0742

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #d74040;
/* rgb */ color: rgb(215, 64, 64);
/* oklch */ color: oklch(59.2% 0.188 25.0);

Tailwind

colors: {
  custom: {
    50: '#ec7e75',
    500: '#d74040',
    950: '#000000',
  },
}

SCSS

$custom: #d74040;
$custom-light: #ec7e75;
$custom-dark: #000000;

JSON

{
  "hex": "#d74040",
  "rgb": {
    "r": 215,
    "g": 64,
    "b": 64
  },
  "hsl": {
    "h": 0,
    "s": 65.368,
    "l": 54.706
  },
  "oklch": {
    "l": 0.59226,
    "c": 0.18809,
    "h": 25
  },
  "luminance": 0.18484
}

Semantic roles & 50–950 ramp

primary

#D74040

secondary

#9AD9D9

accent

#E8E83F

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180B08

muted

#867C7B

Preview Lab

Preview with #D74040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →