#D7403D#D7403D

#D7403D is a mid, vivid red. Relative luminance 0.185; OKLCH L 59.2% C 0.188 H 26.0°. Best body text is #000000 at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#D7403D
RGB	rgb(215, 64, 61)
HSL	hsl(1, 66%, 54%)
HSV	hsv(1, 72%, 84%)
CMYK	cmyk(0%, 70.2%, 71.6%, 15.7%)
CIE-LAB	lab(50.04, 58.40, 36.27)
CIE-LCH	lch(50.04, 68.75, 31.84°)
OKLab	oklab(59.18% 0.1694 0.0826)
OKLCH	oklch(59.18% 0.188 26)
XYZ	xyz(30.7035, 18.4554, 6.3595)
Luminance	0.1845 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D7403D #3DD4D7

analogous

#D73D87 #D7403D #D78D3D

triadic

#D7403D #3DD740 #403DD7

tetradic

#D7403D #87D73D #3DD4D7 #8D3DD7

square

#D7403D #87D73D #3DD4D7 #8D3DD7

split-complementary

#D7403D #3DD78D #3D87D7

monochromatic

#7F1C1A #B22725 #D7403D #E17270 #ECA4A2

Accessibility & contrast

On white

4.48

#D7403D on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.69

#D7403D on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D7403D

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D7403D	#FFFFFF	#000000	##000000
##D7403D	1.00	4.48	4.69	4.69
#FFFFFF	4.48	1.00	21.00	21.00
#000000	4.69	21.00	1.00	1.00
##000000	4.69	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B623B

Deuteranopia (green-blind)

#918338

Tritanopia (blue-blind)

#EC0441

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #d7403d;
/* rgb */ color: rgb(215, 64, 61);
/* oklch */ color: oklch(59.2% 0.188 26.0);

Tailwind

colors: {
  custom: {
    50: '#ec7e73',
    500: '#d7403d',
    950: '#000000',
  },
}

SCSS

$custom: #d7403d;
$custom-light: #ec7e73;
$custom-dark: #000000;

JSON

{
  "hex": "#d7403d",
  "rgb": {
    "r": 215,
    "g": 64,
    "b": 61
  },
  "hsl": {
    "h": 1.169,
    "s": 65.812,
    "l": 54.118
  },
  "oklch": {
    "l": 0.59184,
    "c": 0.18847,
    "h": 26
  },
  "luminance": 0.18451
}

Semantic roles & 50–950 ramp

primary

#D7403D

secondary

#97D7D9

accent

#E5E93F

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180B08

muted

#867C7B

Preview Lab

Preview with #D7403D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →