#D739BF#D739BF

#D739BF is a light, highly saturated purple. Relative luminance 0.211; OKLCH L 62.7% C 0.236 H 335.0°. Best body text is #000000 at 5.23:1 contrast (WCAG AA passes).

Color values

HEX	#D739BF
RGB	rgb(215, 57, 191)
HSL	hsl(309, 66%, 53%)
HSV	hsv(309, 73%, 84%)
CMYK	cmyk(0%, 73.5%, 11.2%, 15.7%)
CIE-LAB	lab(53.10, 73.35, -36.50)
CIE-LCH	lch(53.10, 81.93, 333.55°)
OKLab	oklab(62.7% 0.214 -0.0998)
OKLCH	oklch(62.7% 0.236 335)
XYZ	xyz(38.8919, 21.1384, 51.3119)
Luminance	0.2114 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D739BF #39D751

analogous

#A039D7 #D739BF #D73970

triadic

#D739BF #BFD739 #39BFD7

tetradic

#D739BF #D7A039 #39D751 #3970D7

square

#D739BF #D7A039 #39D751 #3970D7

split-complementary

#D739BF #70D739 #39D7A0

monochromatic

#7C196D #AF239A #D739BF #E16CCF #EC9FE0

Accessibility & contrast

On white

4.02

#D739BF on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.23

#D739BF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D739BF

5.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D739BF	#FFFFFF	#000000	##000000
##D739BF	1.00	4.02	5.23	5.23
#FFFFFF	4.02	1.00	21.00	21.00
#000000	5.23	21.00	1.00	1.00
##000000	5.23	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3870C3

Deuteranopia (green-blind)

#7187BB

Tritanopia (blue-blind)

#E24679

Achromatopsia (no color)

#7F7F7F

Design tokens & code

CSS

--color: #d739bf;
/* rgb */ color: rgb(215, 57, 191);
/* oklch */ color: oklch(62.7% 0.236 335.0);

Tailwind

colors: {
  custom: {
    50: '#e77fd2',
    500: '#d739bf',
    950: '#000000',
  },
}

SCSS

$custom: #d739bf;
$custom-light: #e77fd2;
$custom-dark: #000000;

JSON

{
  "hex": "#d739bf",
  "rgb": {
    "r": 215,
    "g": 57,
    "b": 191
  },
  "hsl": {
    "h": 309.114,
    "s": 66.387,
    "l": 53.333
  },
  "oklch": {
    "l": 0.62696,
    "c": 0.23613,
    "h": 335
  },
  "luminance": 0.21135
}

Semantic roles & 50–950 ramp

primary

#D739BF

secondary

#94D89E

accent

#E9583E

background

#FEF8FC

surface

#FDEFF9

border

#D5CAD2

text

#170B14

muted

#857C82

Preview Lab

Preview with #D739BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →