#D739BF#D739BF

#D739BF is a light, highly saturated purple. Relative luminance 0.211; OKLCH L 62.7% C 0.236 H 335.0°. Best body text is #000000 at 5.23:1 contrast (WCAG AA passes).

Color values

HEX#D739BF
RGBrgb(215, 57, 191)
HSLhsl(309, 66%, 53%)
HSVhsv(309, 73%, 84%)
CMYKcmyk(0%, 73.5%, 11.2%, 15.7%)
CIE-LABlab(53.10, 73.35, -36.50)
CIE-LCHlch(53.10, 81.93, 333.55°)
OKLaboklab(62.7% 0.214 -0.0998)
OKLCHoklch(62.7% 0.236 335)
XYZxyz(38.8919, 21.1384, 51.3119)
Luminance0.2114 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D739BF #39D751
analogous
#A039D7 #D739BF #D73970
triadic
#D739BF #BFD739 #39BFD7
tetradic
#D739BF #D7A039 #39D751 #3970D7
square
#D739BF #D7A039 #39D751 #3970D7
split-complementary
#D739BF #70D739 #39D7A0
monochromatic
#7C196D #AF239A #D739BF #E16CCF #EC9FE0

Accessibility & contrast

On white

4.02
#D739BF on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.23
#D739BF on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D739BF
5.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D739BF#FFFFFF#000000##000000
##D739BF1.004.025.235.23
#FFFFFF4.021.0021.0021.00
#0000005.2321.001.001.00
##0000005.2321.001.001.00

Color blindness preview

Protanopia (red-blind)
#3870C3
Deuteranopia (green-blind)
#7187BB
Tritanopia (blue-blind)
#E24679
Achromatopsia (no color)
#7F7F7F

Design tokens & code

CSS
--color: #d739bf;
/* rgb */ color: rgb(215, 57, 191);
/* oklch */ color: oklch(62.7% 0.236 335.0);
Tailwind
colors: {
  custom: {
    50: '#e77fd2',
    500: '#d739bf',
    950: '#000000',
  },
}
SCSS
$custom: #d739bf;
$custom-light: #e77fd2;
$custom-dark: #000000;
JSON
{
  "hex": "#d739bf",
  "rgb": {
    "r": 215,
    "g": 57,
    "b": 191
  },
  "hsl": {
    "h": 309.114,
    "s": 66.387,
    "l": 53.333
  },
  "oklch": {
    "l": 0.62696,
    "c": 0.23613,
    "h": 335
  },
  "luminance": 0.21135
}

Semantic roles & 50–950 ramp

primary
#D739BF
secondary
#94D89E
accent
#E9583E
background
#FEF8FC
surface
#FDEFF9
border
#D5CAD2
text
#170B14
muted
#857C82

Preview Lab

Preview with #D739BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D739BF Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva