#D72ED4#D72ED4

#D72ED4 is a light, highly saturated purple. Relative luminance 0.212; OKLCH L 63.1% C 0.261 H 328.9°. Best body text is #000000 at 5.23:1 contrast (WCAG AA passes).

Color values

HEX	#D72ED4
RGB	rgb(215, 46, 212)
HSL	hsl(301, 68%, 51%)
HSV	hsv(301, 79%, 84%)
CMYK	cmyk(0%, 78.6%, 1.4%, 15.7%)
CIE-LAB	lab(53.12, 79.50, -48.54)
CIE-LCH	lch(53.12, 93.14, 328.59°)
OKLab	oklab(63.06% 0.2234 -0.1345)
OKLCH	oklch(63.06% 0.261 328.9)
XYZ	xyz(40.8846, 21.1577, 64.2051)
Luminance	0.2115 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D72ED4 #2ED731

analogous

#852ED7 #D72ED4 #D72E7F

triadic

#D72ED4 #D4D72E #2ED4D7

tetradic

#D72ED4 #D7852E #2ED731 #2E7FD7

square

#D72ED4 #D7852E #2ED731 #2E7FD7

split-complementary

#D72ED4 #7FD72E #2ED785

monochromatic

#741673 #A820A5 #D72ED4 #E161DF #EB95E9

Accessibility & contrast

On white

4.01

#D72ED4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.23

#D72ED4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D72ED4

5.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D72ED4	#FFFFFF	#000000	##000000
##D72ED4	1.00	4.01	5.23	5.23
#FFFFFF	4.01	1.00	21.00	21.00
#000000	5.23	21.00	1.00	1.00
##000000	5.23	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#0071D8

Deuteranopia (green-blind)

#6286D0

Tritanopia (blue-blind)

#DE4A82

Achromatopsia (no color)

#7F7F7F

Design tokens & code

CSS

--color: #d72ed4;
/* rgb */ color: rgb(215, 46, 212);
/* oklch */ color: oklch(63.1% 0.261 328.9);

Tailwind

colors: {
  custom: {
    50: '#e87be2',
    500: '#d72ed4',
    950: '#000000',
  },
}

SCSS

$custom: #d72ed4;
$custom-light: #e87be2;
$custom-dark: #000000;

JSON

{
  "hex": "#d72ed4",
  "rgb": {
    "r": 215,
    "g": 46,
    "b": 212
  },
  "hsl": {
    "h": 301.065,
    "s": 67.871,
    "l": 51.176
  },
  "oklch": {
    "l": 0.6306,
    "c": 0.26072,
    "h": 328.9
  },
  "luminance": 0.21155
}

Semantic roles & 50–950 ramp

primary

#D72ED4

secondary

#8BD68C

accent

#EB403D

background

#FEF8FD

surface

#FDEFFB

border

#D5CAD4

text

#170B15

muted

#857C83

Preview Lab

Preview with #D72ED4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →