#D72E39#D72E39

#D72E39 is a mid, highly saturated red. Relative luminance 0.167; OKLCH L 57.6% C 0.204 H 23.5°. Best body text is #FFFFFF at 4.84:1 contrast (WCAG AA passes).

Color values

HEX	#D72E39
RGB	rgb(215, 46, 57)
HSL	hsl(356, 68%, 51%)
HSV	hsv(356, 79%, 84%)
CMYK	cmyk(0%, 78.6%, 73.5%, 15.7%)
CIE-LAB	lab(47.88, 64.11, 36.08)
CIE-LCH	lch(47.88, 73.57, 29.37°)
OKLab	oklab(57.56% 0.1867 0.0813)
OKLCH	oklch(57.56% 0.204 23.5)
XYZ	xyz(29.7434, 16.7012, 5.5277)
Luminance	0.1670 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D72E39 #2ED7CC

analogous

#D72E8D #D72E39 #D7772E

triadic

#D72E39 #39D72E #2E39D7

tetradic

#D72E39 #8DD72E #2ED7CC #772ED7

square

#D72E39 #8DD72E #2ED7CC #772ED7

split-complementary

#D72E39 #2ED777 #2E8DD7

monochromatic

#74161C #A82029 #D72E39 #E1616A #EB959A

Accessibility & contrast

On white

4.84

#D72E39 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.34

#D72E39 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #D72E39

4.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D72E39	#FFFFFF	#000000	##FFFFFF
##D72E39	1.00	4.84	4.34	4.84
#FFFFFF	4.84	1.00	21.00	1.00
#000000	4.34	21.00	1.00	21.00
##FFFFFF	4.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635A38

Deuteranopia (green-blind)

#8C7F33

Tritanopia (blue-blind)

#ED0034

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #d72e39;
/* rgb */ color: rgb(215, 46, 57);
/* oklch */ color: oklch(57.6% 0.204 23.5);

Tailwind

colors: {
  custom: {
    50: '#ed776f',
    500: '#d72e39',
    950: '#000000',
  },
}

SCSS

$custom: #d72e39;
$custom-light: #ed776f;
$custom-dark: #000000;

JSON

{
  "hex": "#d72e39",
  "rgb": {
    "r": 215,
    "g": 46,
    "b": 57
  },
  "hsl": {
    "h": 356.095,
    "s": 67.871,
    "l": 51.176
  },
  "oklch": {
    "l": 0.57557,
    "c": 0.2036,
    "h": 23.5
  },
  "luminance": 0.16696
}

Semantic roles & 50–950 ramp

primary

#D72E39

secondary

#8BD6D1

accent

#EBDF3D

background

#FFF7F6

surface

#FFEEEC

border

#D7C9C7

text

#180A07

muted

#867C7A

Preview Lab

Preview with #D72E39

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →