#D72E31#D72E31

#D72E31 is a mid, highly saturated red. Relative luminance 0.166; OKLCH L 57.5% C 0.204 H 25.8°. Best body text is #FFFFFF at 4.86:1 contrast (WCAG AA passes).

Color values

HEX	#D72E31
RGB	rgb(215, 46, 49)
HSL	hsl(359, 68%, 51%)
HSV	hsv(359, 79%, 84%)
CMYK	cmyk(0%, 78.6%, 77.2%, 15.7%)
CIE-LAB	lab(47.79, 63.81, 40.53)
CIE-LCH	lch(47.79, 75.60, 32.42°)
OKLab	oklab(57.46% 0.184 0.089)
OKLCH	oklch(57.46% 0.204 25.8)
XYZ	xyz(29.5593, 16.6276, 4.5582)
Luminance	0.1662 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D72E31 #2ED7D4

analogous

#D72E85 #D72E31 #D77F2E

triadic

#D72E31 #31D72E #2E31D7

tetradic

#D72E31 #85D72E #2ED7D4 #7F2ED7

square

#D72E31 #85D72E #2ED7D4 #7F2ED7

split-complementary

#D72E31 #2ED77F #2E85D7

monochromatic

#741618 #A82023 #D72E31 #E16164 #EB9596

Accessibility & contrast

On white

4.86

#D72E31 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.32

#D72E31 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #D72E31

4.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D72E31	#FFFFFF	#000000	##FFFFFF
##D72E31	1.00	4.86	4.32	4.86
#FFFFFF	4.86	1.00	21.00	1.00
#000000	4.32	21.00	1.00	21.00
##FFFFFF	4.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635A2F

Deuteranopia (green-blind)

#8D7E2A

Tritanopia (blue-blind)

#ED0032

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #d72e31;
/* rgb */ color: rgb(215, 46, 49);
/* oklch */ color: oklch(57.5% 0.204 25.8);

Tailwind

colors: {
  custom: {
    50: '#ed766a',
    500: '#d72e31',
    950: '#000000',
  },
}

SCSS

$custom: #d72e31;
$custom-light: #ed766a;
$custom-dark: #000000;

JSON

{
  "hex": "#d72e31",
  "rgb": {
    "r": 215,
    "g": 46,
    "b": 49
  },
  "hsl": {
    "h": 358.935,
    "s": 67.871,
    "l": 51.176
  },
  "oklch": {
    "l": 0.57458,
    "c": 0.2044,
    "h": 25.8
  },
  "luminance": 0.16623
}

Semantic roles & 50–950 ramp

primary

#D72E31

secondary

#8BD6D4

accent

#EBE83D

background

#FFF7F6

surface

#FFEEEB

border

#D7C9C6

text

#180A06

muted

#867C7A

Preview Lab

Preview with #D72E31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →