#D54440#D54440

#D54440 is a mid, vivid red. Relative luminance 0.187; OKLCH L 59.3% C 0.182 H 26.0°. Best body text is #000000 at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#D54440
RGB	rgb(213, 68, 64)
HSL	hsl(2, 64%, 54%)
HSV	hsv(2, 70%, 84%)
CMYK	cmyk(0%, 68.1%, 70%, 16.5%)
CIE-LAB	lab(50.28, 56.38, 34.74)
CIE-LCH	lch(50.28, 66.23, 31.64°)
OKLab	oklab(59.31% 0.1639 0.0799)
OKLCH	oklch(59.31% 0.182 26)
XYZ	xyz(30.4364, 18.6550, 6.8476)
Luminance	0.1865 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D54440 #40D1D5

analogous

#D54087 #D54440 #D58F40

triadic

#D54440 #40D544 #4440D5

tetradic

#D54440 #87D540 #40D1D5 #8F40D5

square

#D54440 #87D540 #40D1D5 #8F40D5

split-complementary

#D54440 #40D58F #4087D5

monochromatic

#7F1F1C #B12B27 #D54440 #E07572 #EBA6A4

Accessibility & contrast

On white

4.44

#D54440 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.73

#D54440 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D54440

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D54440	#FFFFFF	#000000	##000000
##D54440	1.00	4.44	4.73	4.73
#FFFFFF	4.44	1.00	21.00	21.00
#000000	4.73	21.00	1.00	1.00
##000000	4.73	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6D643E

Deuteranopia (green-blind)

#91833B

Tritanopia (blue-blind)

#EA1845

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #d54440;
/* rgb */ color: rgb(213, 68, 64);
/* oklch */ color: oklch(59.3% 0.182 26.0);

Tailwind

colors: {
  custom: {
    50: '#ea8075',
    500: '#d54440',
    950: '#000000',
  },
}

SCSS

$custom: #d54440;
$custom-light: #ea8075;
$custom-dark: #000000;

JSON

{
  "hex": "#d54440",
  "rgb": {
    "r": 213,
    "g": 68,
    "b": 64
  },
  "hsl": {
    "h": 1.611,
    "s": 63.948,
    "l": 54.314
  },
  "oklch": {
    "l": 0.59308,
    "c": 0.18233,
    "h": 26
  },
  "luminance": 0.18651
}

Semantic roles & 50–950 ramp

primary

#D54440

secondary

#99D6D8

accent

#E2E741

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180B08

muted

#867C7B

Preview Lab

Preview with #D54440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →