#D44E40#D44E40

#D44E40 is a mid, vivid red. Relative luminance 0.198; OKLCH L 60.3% C 0.172 H 29.0°. Best body text is #000000 at 4.96:1 contrast (WCAG AA passes).

Color values

HEX	#D44E40
RGB	rgb(212, 78, 64)
HSL	hsl(6, 63%, 54%)
HSV	hsv(6, 70%, 83%)
CMYK	cmyk(0%, 63.2%, 69.8%, 16.9%)
CIE-LAB	lab(51.63, 51.92, 36.29)
CIE-LCH	lch(51.63, 63.35, 34.95°)
OKLab	oklab(60.29% 0.15 0.0833)
OKLCH	oklch(60.29% 0.172 29)
XYZ	xyz(30.8044, 19.8203, 7.0531)
Luminance	0.1982 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D44E40 #40C6D4

analogous

#D4407C #D44E40 #D49840

triadic

#D44E40 #40D44E #4E40D4

tetradic

#D44E40 #7CD440 #40C6D4 #9840D4

square

#D44E40 #7CD440 #40C6D4 #9840D4

split-complementary

#D44E40 #40D498 #407CD4

monochromatic

#7D251C #AF3427 #D44E40 #DF7C72 #EAABA4

Accessibility & contrast

On white

4.23

#D44E40 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.96

#D44E40 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D44E40

4.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D44E40	#FFFFFF	#000000	##000000
##D44E40	1.00	4.23	4.96	4.96
#FFFFFF	4.23	1.00	21.00	21.00
#000000	4.96	21.00	1.00	1.00
##000000	4.96	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#73693E

Deuteranopia (green-blind)

#94863C

Tritanopia (blue-blind)

#E92E4C

Achromatopsia (no color)

#7B7B7B

Design tokens & code

CSS

--color: #d44e40;
/* rgb */ color: rgb(212, 78, 64);
/* oklch */ color: oklch(60.3% 0.172 29.0);

Tailwind

colors: {
  custom: {
    50: '#e98575',
    500: '#d44e40',
    950: '#000000',
  },
}

SCSS

$custom: #d44e40;
$custom-light: #e98575;
$custom-dark: #000000;

JSON

{
  "hex": "#d44e40",
  "rgb": {
    "r": 212,
    "g": 78,
    "b": 64
  },
  "hsl": {
    "h": 5.676,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.6029,
    "c": 0.17159,
    "h": 29
  },
  "luminance": 0.19816
}

Semantic roles & 50–950 ramp

primary

#D44E40

secondary

#98D1D7

accent

#D7E642

background

#FFF8F7

surface

#FFF0ED

border

#D7CBC8

text

#180B08

muted

#867C7B

Preview Lab

Preview with #D44E40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →