#D44968#D44968
#D44968 is a mid, vivid red. Relative luminance 0.198; OKLCH L 60.5% C 0.175 H 10.7°. Best body text is #000000 at 4.95:1 contrast (WCAG AA passes).
Color values
| HEX | #D44968 |
|---|---|
| RGB | rgb(212, 73, 104) |
| HSL | hsl(347, 62%, 56%) |
| HSV | hsv(347, 66%, 83%) |
| CMYK | cmyk(0%, 65.6%, 50.9%, 16.9%) |
| CIE-LAB | lab(51.57, 56.71, 12.70) |
| CIE-LCH | lch(51.57, 58.11, 12.62°) |
| OKLab | oklab(60.48% 0.1719 0.0324) |
| OKLCH | oklch(60.48% 0.175 10.7) |
| XYZ | xyz(32.0353, 19.7657, 15.2222) |
| Luminance | 0.1976 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Deep Rose
#C74767
ΔE00 3.05
Cherry
#DE3163
ΔE00 3.14
Dark Pink
#CB416B
ΔE00 3.91
Rose (survey)
#CF6275
ΔE00 5.16
Raspberry
#E30B5C
ΔE00 5.48
Darkish Pink
#DA467D
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#D44968 #49D4B5
analogous
#D449AD #D44968 #D46F49
triadic
#D44968 #68D449 #4968D4
tetradic
#D44968 #ADD449 #49D4B5 #6F49D4
square
#D44968 #ADD449 #49D4B5 #6F49D4
split-complementary
#D44968 #49D46F #49ADD4
monochromatic
#841F35 #B52B4A #D44968 #E07B91 #EBACBA
Accessibility & contrast
On white
4.24
#D44968 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
4.95
#D44968 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #D44968
4.95:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##D44968 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##D44968 | 1.00 | 4.24 | 4.95 | 4.95 |
| #FFFFFF | 4.24 | 1.00 | 21.00 | 21.00 |
| #000000 | 4.95 | 21.00 | 1.00 | 1.00 |
| ##000000 | 4.95 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#696969
Deuteranopia (green-blind)
#8D8565
Tritanopia (blue-blind)
#E73155
Achromatopsia (no color)
#7B7B7B
Design tokens & code
CSS
--color: #d44968; /* rgb */ color: rgb(212, 73, 104); /* oklch */ color: oklch(60.5% 0.175 10.7);
Tailwind
colors: {
custom: {
50: '#e78492',
500: '#d44968',
950: '#000000',
},
}SCSS
$custom: #d44968; $custom-light: #e78492; $custom-dark: #000000;
JSON
{
"hex": "#d44968",
"rgb": {
"r": 212,
"g": 73,
"b": 104
},
"hsl": {
"h": 346.619,
"s": 61.778,
"l": 55.882
},
"oklch": {
"l": 0.60475,
"c": 0.1749,
"h": 10.7
},
"luminance": 0.19762
}Semantic roles & 50–950 ramp
primary
#D44968
secondary
#A0D9CC
accent
#E5C143
background
#FEF8F8
surface
#FDF0F0
border
#D5CBCB
text
#170B0D
muted
#857C7D