#D44840#D44840
#D44840 is a mid, vivid red. Relative luminance 0.190; OKLCH L 59.6% C 0.177 H 27.1°. Best body text is #000000 at 4.80:1 contrast (WCAG AA passes).
Color values
| HEX | #D44840 |
|---|---|
| RGB | rgb(212, 72, 64) |
| HSL | hsl(3, 63%, 54%) |
| HSV | hsv(3, 70%, 83%) |
| CMYK | cmyk(0%, 66%, 69.8%, 16.9%) |
| CIE-LAB | lab(50.69, 54.45, 35.19) |
| CIE-LCH | lch(50.69, 64.83, 32.87°) |
| OKLab | oklab(59.59% 0.158 0.0809) |
| OKLCH | oklch(59.59% 0.177 27.1) |
| XYZ | xyz(30.3974, 19.0063, 6.9175) |
| Luminance | 0.1900 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dark Coral
#CF524E
ΔE00 3.07
Pale Red
#D9544D
ΔE00 3.25
Faded Red
#D3494E
ΔE00 4.04
Reddish
#C44240
ΔE00 4.26
Dark Salmon
#C85A53
ΔE00 4.51
Pastel Red
#DB5856
ΔE00 5.12
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#D44840 #40CCD4
analogous
#D44082 #D44840 #D49240
triadic
#D44840 #40D448 #4840D4
tetradic
#D44840 #82D440 #40CCD4 #9240D4
square
#D44840 #82D440 #40CCD4 #9240D4
split-complementary
#D44840 #40D492 #4082D4
monochromatic
#7D211C #AF2F27 #D44840 #DF7872 #EAA8A4
Accessibility & contrast
On white
4.37
#D44840 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
4.80
#D44840 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #D44840
4.80:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##D44840 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##D44840 | 1.00 | 4.37 | 4.80 | 4.80 |
| #FFFFFF | 4.37 | 1.00 | 21.00 | 21.00 |
| #000000 | 4.80 | 21.00 | 1.00 | 1.00 |
| ##000000 | 4.80 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#6F653E
Deuteranopia (green-blind)
#92843C
Tritanopia (blue-blind)
#E92247
Achromatopsia (no color)
#797979
Design tokens & code
CSS
--color: #d44840; /* rgb */ color: rgb(212, 72, 64); /* oklch */ color: oklch(59.6% 0.177 27.1);
Tailwind
colors: {
custom: {
50: '#e98275',
500: '#d44840',
950: '#000000',
},
}SCSS
$custom: #d44840; $custom-light: #e98275; $custom-dark: #000000;
JSON
{
"hex": "#d44840",
"rgb": {
"r": 212,
"g": 72,
"b": 64
},
"hsl": {
"h": 3.243,
"s": 63.248,
"l": 54.118
},
"oklch": {
"l": 0.59585,
"c": 0.17746,
"h": 27.1
},
"luminance": 0.19002
}Semantic roles & 50–950 ramp
primary
#D44840
secondary
#98D4D7
accent
#DDE642
background
#FFF8F7
surface
#FFEFED
border
#D7CAC8
text
#180B08
muted
#867C7B