#D44740#D44740

#D44740 is a mid, vivid red. Relative luminance 0.189; OKLCH L 59.5% C 0.178 H 26.8°. Best body text is #000000 at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#D44740
RGB	rgb(212, 71, 64)
HSL	hsl(3, 63%, 54%)
HSV	hsv(3, 70%, 83%)
CMYK	cmyk(0%, 66.5%, 69.8%, 16.9%)
CIE-LAB	lab(50.54, 54.86, 35.01)
CIE-LCH	lch(50.54, 65.08, 32.54°)
OKLab	oklab(59.47% 0.1592 0.0805)
OKLCH	oklch(59.47% 0.178 26.8)
XYZ	xyz(30.3333, 18.8781, 6.8961)
Luminance	0.1887 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D44740 #40CDD4

analogous

#D44083 #D44740 #D49140

triadic

#D44740 #40D447 #4740D4

tetradic

#D44740 #83D440 #40CDD4 #9140D4

square

#D44740 #83D440 #40CDD4 #9140D4

split-complementary

#D44740 #40D491 #4083D4

monochromatic

#7D211C #AF2E27 #D44740 #DF7772 #EAA7A4

Accessibility & contrast

On white

4.40

#D44740 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.77

#D44740 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D44740

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D44740	#FFFFFF	#000000	##000000
##D44740	1.00	4.40	4.77	4.77
#FFFFFF	4.40	1.00	21.00	21.00
#000000	4.77	21.00	1.00	1.00
##000000	4.77	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6E653E

Deuteranopia (green-blind)

#91843C

Tritanopia (blue-blind)

#E92047

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #d44740;
/* rgb */ color: rgb(212, 71, 64);
/* oklch */ color: oklch(59.5% 0.178 26.8);

Tailwind

colors: {
  custom: {
    50: '#e98275',
    500: '#d44740',
    950: '#000000',
  },
}

SCSS

$custom: #d44740;
$custom-light: #e98275;
$custom-dark: #000000;

JSON

{
  "hex": "#d44740",
  "rgb": {
    "r": 212,
    "g": 71,
    "b": 64
  },
  "hsl": {
    "h": 2.838,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.59472,
    "c": 0.17843,
    "h": 26.8
  },
  "luminance": 0.18874
}

Semantic roles & 50–950 ramp

primary

#D44740

secondary

#98D4D7

accent

#DEE642

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180B08

muted

#867C7B

Preview Lab

Preview with #D44740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →