#D44540#D44540

#D44540 is a mid, vivid red. Relative luminance 0.186; OKLCH L 59.3% C 0.180 H 26.2°. Best body text is #000000 at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#D44540
RGB	rgb(212, 69, 64)
HSL	hsl(2, 63%, 54%)
HSV	hsv(2, 70%, 83%)
CMYK	cmyk(0%, 67.5%, 69.8%, 16.9%)
CIE-LAB	lab(50.25, 55.66, 34.66)
CIE-LCH	lch(50.25, 65.57, 31.91°)
OKLab	oklab(59.25% 0.1618 0.0798)
OKLCH	oklch(59.25% 0.18 26.2)
XYZ	xyz(30.2082, 18.6278, 6.8544)
Luminance	0.1862 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D44540 #40CFD4

analogous

#D44085 #D44540 #D48F40

triadic

#D44540 #40D445 #4540D4

tetradic

#D44540 #85D440 #40CFD4 #8F40D4

square

#D44540 #85D440 #40CFD4 #8F40D4

split-complementary

#D44540 #40D48F #4085D4

monochromatic

#7D201C #AF2C27 #D44540 #DF7672 #EAA6A4

Accessibility & contrast

On white

4.44

#D44540 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.72

#D44540 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D44540

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D44540	#FFFFFF	#000000	##000000
##D44540	1.00	4.44	4.72	4.72
#FFFFFF	4.44	1.00	21.00	21.00
#000000	4.72	21.00	1.00	1.00
##000000	4.72	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6D643E

Deuteranopia (green-blind)

#91833B

Tritanopia (blue-blind)

#E91C45

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #d44540;
/* rgb */ color: rgb(212, 69, 64);
/* oklch */ color: oklch(59.3% 0.180 26.2);

Tailwind

colors: {
  custom: {
    50: '#e98175',
    500: '#d44540',
    950: '#000000',
  },
}

SCSS

$custom: #d44540;
$custom-light: #e98175;
$custom-dark: #000000;

JSON

{
  "hex": "#d44540",
  "rgb": {
    "r": 212,
    "g": 69,
    "b": 64
  },
  "hsl": {
    "h": 2.027,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.59251,
    "c": 0.18035,
    "h": 26.2
  },
  "luminance": 0.18623
}

Semantic roles & 50–950 ramp

primary

#D44540

secondary

#98D5D7

accent

#E1E642

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180B08

muted

#867C7B

Preview Lab

Preview with #D44540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →