#D44440#D44440

#D44440 is a mid, vivid red. Relative luminance 0.185; OKLCH L 59.1% C 0.181 H 26.0°. Best body text is #000000 at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#D44440
RGB	rgb(212, 68, 64)
HSL	hsl(2, 63%, 54%)
HSV	hsv(2, 70%, 83%)
CMYK	cmyk(0%, 67.9%, 69.8%, 16.9%)
CIE-LAB	lab(50.10, 56.06, 34.49)
CIE-LCH	lch(50.10, 65.82, 31.60°)
OKLab	oklab(59.14% 0.163 0.0794)
OKLCH	oklch(59.14% 0.181 26)
XYZ	xyz(30.1472, 18.5059, 6.8340)
Luminance	0.1850 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D44440 #40D0D4

analogous

#D44086 #D44440 #D48E40

triadic

#D44440 #40D444 #4440D4

tetradic

#D44440 #86D440 #40D0D4 #8E40D4

square

#D44440 #86D440 #40D0D4 #8E40D4

split-complementary

#D44440 #40D48E #4086D4

monochromatic

#7D1F1C #AF2B27 #D44440 #DF7572 #EAA6A4

Accessibility & contrast

On white

4.47

#D44440 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.70

#D44440 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D44440

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D44440	#FFFFFF	#000000	##000000
##D44440	1.00	4.47	4.70	4.70
#FFFFFF	4.47	1.00	21.00	21.00
#000000	4.70	21.00	1.00	1.00
##000000	4.70	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C633E

Deuteranopia (green-blind)

#90833B

Tritanopia (blue-blind)

#E91945

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #d44440;
/* rgb */ color: rgb(212, 68, 64);
/* oklch */ color: oklch(59.1% 0.181 26.0);

Tailwind

colors: {
  custom: {
    50: '#e98075',
    500: '#d44440',
    950: '#000000',
  },
}

SCSS

$custom: #d44440;
$custom-light: #e98075;
$custom-dark: #000000;

JSON

{
  "hex": "#d44440",
  "rgb": {
    "r": 212,
    "g": 68,
    "b": 64
  },
  "hsl": {
    "h": 1.622,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.59143,
    "c": 0.1813,
    "h": 26
  },
  "luminance": 0.18501
}

Semantic roles & 50–950 ramp

primary

#D44440

secondary

#98D6D7

accent

#E2E642

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180B08

muted

#867C7B

Preview Lab

Preview with #D44440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →