#D440BF#D440BF

#D440BF is a light, highly saturated purple. Relative luminance 0.214; OKLCH L 62.8% C 0.227 H 334.3°. Best body text is #000000 at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#D440BF
RGB	rgb(212, 64, 191)
HSL	hsl(309, 63%, 54%)
HSV	hsv(309, 70%, 83%)
CMYK	cmyk(0%, 69.8%, 9.9%, 16.9%)
CIE-LAB	lab(53.42, 70.39, -36.04)
CIE-LCH	lch(53.42, 79.08, 332.89°)
OKLab	oklab(62.83% 0.2044 -0.0986)
OKLCH	oklch(62.83% 0.227 334.3)
XYZ	xyz(38.3891, 21.4287, 51.3944)
Luminance	0.2142 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D440BF #40D455

analogous

#9F40D4 #D440BF #D44075

triadic

#D440BF #BFD440 #40BFD4

tetradic

#D440BF #D49F40 #40D455 #4075D4

square

#D440BF #D49F40 #40D455 #4075D4

split-complementary

#D440BF #75D440 #40D49F

monochromatic

#7D1C70 #AF279C #D440BF #DF72D0 #EAA4E0

Accessibility & contrast

On white

3.97

#D440BF on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.28

#D440BF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D440BF

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D440BF	#FFFFFF	#000000	##000000
##D440BF	1.00	3.97	5.28	5.28
#FFFFFF	3.97	1.00	21.00	21.00
#000000	5.28	21.00	1.00	1.00
##000000	5.28	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E72C3

Deuteranopia (green-blind)

#7287BB

Tritanopia (blue-blind)

#DE4C7B

Achromatopsia (no color)

#808080

Design tokens & code

CSS

--color: #d440bf;
/* rgb */ color: rgb(212, 64, 191);
/* oklch */ color: oklch(62.8% 0.227 334.3);

Tailwind

colors: {
  custom: {
    50: '#e581d2',
    500: '#d440bf',
    950: '#000000',
  },
}

SCSS

$custom: #d440bf;
$custom-light: #e581d2;
$custom-dark: #000000;

JSON

{
  "hex": "#d440bf",
  "rgb": {
    "r": 212,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 308.514,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.6283,
    "c": 0.22689,
    "h": 334.3
  },
  "luminance": 0.21425
}

Semantic roles & 50–950 ramp

primary

#D440BF

secondary

#98D7A1

accent

#E65942

background

#FEF8FC

surface

#FDF0F9

border

#D5CBD2

text

#160B14

muted

#847C82

Preview Lab

Preview with #D440BF

Body copy rendered with the generated semantic roles for this colour.

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