#D440BD#D440BD

#D440BD is a light, highly saturated purple. Relative luminance 0.213; OKLCH L 62.7% C 0.225 H 334.9°. Best body text is #000000 at 5.27:1 contrast (WCAG AA passes).

Color values

HEX	#D440BD
RGB	rgb(212, 64, 189)
HSL	hsl(309, 63%, 54%)
HSV	hsv(309, 70%, 83%)
CMYK	cmyk(0%, 69.8%, 10.8%, 16.9%)
CIE-LAB	lab(53.32, 70.10, -35.03)
CIE-LCH	lch(53.32, 78.36, 333.45°)
OKLab	oklab(62.73% 0.2042 -0.0957)
OKLCH	oklch(62.73% 0.225 334.9)
XYZ	xyz(38.1705, 21.3412, 50.2432)
Luminance	0.2134 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D440BD #40D457

analogous

#A140D4 #D440BD #D44073

triadic

#D440BD #BDD440 #40BDD4

tetradic

#D440BD #D4A140 #40D457 #4073D4

square

#D440BD #D4A140 #40D457 #4073D4

split-complementary

#D440BD #73D440 #40D4A1

monochromatic

#7D1C6E #AF279A #D440BD #DF72CE #EAA4E0

Accessibility & contrast

On white

3.99

#D440BD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.27

#D440BD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D440BD

5.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D440BD	#FFFFFF	#000000	##000000
##D440BD	1.00	3.99	5.27	5.27
#FFFFFF	3.99	1.00	21.00	21.00
#000000	5.27	21.00	1.00	1.00
##000000	5.27	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F71C1

Deuteranopia (green-blind)

#7387B9

Tritanopia (blue-blind)

#DE4B7A

Achromatopsia (no color)

#7F7F7F

Design tokens & code

CSS

--color: #d440bd;
/* rgb */ color: rgb(212, 64, 189);
/* oklch */ color: oklch(62.7% 0.225 334.9);

Tailwind

colors: {
  custom: {
    50: '#e581d1',
    500: '#d440bd',
    950: '#000000',
  },
}

SCSS

$custom: #d440bd;
$custom-light: #e581d1;
$custom-dark: #000000;

JSON

{
  "hex": "#d440bd",
  "rgb": {
    "r": 212,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 309.324,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.62731,
    "c": 0.22549,
    "h": 334.9
  },
  "luminance": 0.21338
}

Semantic roles & 50–950 ramp

primary

#D440BD

secondary

#98D7A2

accent

#E65B42

background

#FEF8FC

surface

#FDF0F9

border

#D5CBD2

text

#160B14

muted

#847C82

Preview Lab

Preview with #D440BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →