#D440BC#D440BC

#D440BC is a light, highly saturated purple. Relative luminance 0.213; OKLCH L 62.7% C 0.225 H 335.2°. Best body text is #000000 at 5.26:1 contrast (WCAG AA passes).

Color values

HEX	#D440BC
RGB	rgb(212, 64, 188)
HSL	hsl(310, 63%, 54%)
HSV	hsv(310, 70%, 83%)
CMYK	cmyk(0%, 69.8%, 11.3%, 16.9%)
CIE-LAB	lab(53.27, 69.95, -34.53)
CIE-LCH	lch(53.27, 78.00, 333.73°)
OKLab	oklab(62.68% 0.2041 -0.0942)
OKLCH	oklch(62.68% 0.225 335.2)
XYZ	xyz(38.0623, 21.2980, 49.6735)
Luminance	0.2130 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D440BC #40D458

analogous

#A240D4 #D440BC #D44072

triadic

#D440BC #BCD440 #40BCD4

tetradic

#D440BC #D4A240 #40D458 #4072D4

square

#D440BC #D4A240 #40D458 #4072D4

split-complementary

#D440BC #72D440 #40D4A2

monochromatic

#7D1C6E #AF2799 #D440BC #DF72CE #EAA4DF

Accessibility & contrast

On white

3.99

#D440BC on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.26

#D440BC on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D440BC

5.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D440BC	#FFFFFF	#000000	##000000
##D440BC	1.00	3.99	5.26	5.26
#FFFFFF	3.99	1.00	21.00	21.00
#000000	5.26	21.00	1.00	1.00
##000000	5.26	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4071BF

Deuteranopia (green-blind)

#7387B8

Tritanopia (blue-blind)

#DE4B79

Achromatopsia (no color)

#7F7F7F

Design tokens & code

CSS

--color: #d440bc;
/* rgb */ color: rgb(212, 64, 188);
/* oklch */ color: oklch(62.7% 0.225 335.2);

Tailwind

colors: {
  custom: {
    50: '#e581d0',
    500: '#d440bc',
    950: '#000000',
  },
}

SCSS

$custom: #d440bc;
$custom-light: #e581d0;
$custom-dark: #000000;

JSON

{
  "hex": "#d440bc",
  "rgb": {
    "r": 212,
    "g": 64,
    "b": 188
  },
  "hsl": {
    "h": 309.73,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.62681,
    "c": 0.22479,
    "h": 335.2
  },
  "luminance": 0.21295
}

Semantic roles & 50–950 ramp

primary

#D440BC

secondary

#98D7A3

accent

#E65C42

background

#FEF8FC

surface

#FDF0F9

border

#D5CBD2

text

#160B14

muted

#847C82

Preview Lab

Preview with #D440BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →