#D440AD#D440AD

#D440AD is a mid, highly saturated pink. Relative luminance 0.207; OKLCH L 62.0% C 0.215 H 340.3°. Best body text is #000000 at 5.14:1 contrast (WCAG AA passes).

Color values

HEX	#D440AD
RGB	rgb(212, 64, 173)
HSL	hsl(316, 63%, 54%)
HSV	hsv(316, 70%, 83%)
CMYK	cmyk(0%, 69.8%, 18.4%, 16.9%)
CIE-LAB	lab(52.60, 67.83, -26.84)
CIE-LCH	lch(52.60, 72.94, 338.41°)
OKLab	oklab(61.98% 0.2022 -0.0723)
OKLCH	oklch(61.98% 0.215 340.3)
XYZ	xyz(36.5286, 20.6845, 41.5958)
Luminance	0.2068 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D440AD #40D467

analogous

#B140D4 #D440AD #D44063

triadic

#D440AD #ADD440 #40ADD4

tetradic

#D440AD #D4B140 #40D467 #4063D4

square

#D440AD #D4B140 #40D467 #4063D4

split-complementary

#D440AD #63D440 #40D4B1

monochromatic

#7D1C64 #AF278C #D440AD #DF72C2 #EAA4D8

Accessibility & contrast

On white

4.09

#D440AD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.14

#D440AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D440AD

5.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D440AD	#FFFFFF	#000000	##000000
##D440AD	1.00	4.09	5.14	5.14
#FFFFFF	4.09	1.00	21.00	21.00
#000000	5.14	21.00	1.00	1.00
##000000	5.14	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A6EB0

Deuteranopia (green-blind)

#7986A9

Tritanopia (blue-blind)

#E04471

Achromatopsia (no color)

#7D7D7D

Design tokens & code

CSS

--color: #d440ad;
/* rgb */ color: rgb(212, 64, 173);
/* oklch */ color: oklch(62.0% 0.215 340.3);

Tailwind

colors: {
  custom: {
    50: '#e581c5',
    500: '#d440ad',
    950: '#000000',
  },
}

SCSS

$custom: #d440ad;
$custom-light: #e581c5;
$custom-dark: #000000;

JSON

{
  "hex": "#d440ad",
  "rgb": {
    "r": 212,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 315.811,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.61975,
    "c": 0.21472,
    "h": 340.3
  },
  "luminance": 0.20681
}

Semantic roles & 50–950 ramp

primary

#D440AD

secondary

#98D7A9

accent

#E66D42

background

#FEF8FC

surface

#FDEFF8

border

#D5CAD1

text

#160B13

muted

#847C82

Preview Lab

Preview with #D440AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →