#D440A4#D440A4

#D440A4 is a mid, highly saturated pink. Relative luminance 0.203; OKLCH L 61.6% C 0.209 H 343.6°. Best body text is #000000 at 5.07:1 contrast (WCAG AA passes).

Color values

HEX	#D440A4
RGB	rgb(212, 64, 164)
HSL	hsl(319, 63%, 54%)
HSV	hsv(319, 70%, 83%)
CMYK	cmyk(0%, 69.8%, 22.6%, 16.9%)
CIE-LAB	lab(52.23, 66.62, -22.13)
CIE-LCH	lch(52.23, 70.21, 341.62°)
OKLab	oklab(61.58% 0.2006 -0.0591)
OKLCH	oklch(61.58% 0.209 343.6)
XYZ	xyz(35.6869, 20.3478, 37.1629)
Luminance	0.2034 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D440A4 #40D470

analogous

#BA40D4 #D440A4 #D4405A

triadic

#D440A4 #A4D440 #40A4D4

tetradic

#D440A4 #D4BA40 #40D470 #405AD4

square

#D440A4 #D4BA40 #40D470 #405AD4

split-complementary

#D440A4 #5AD440 #40D4BA

monochromatic

#7D1C5E #AF2783 #D440A4 #DF72BC #EAA4D4

Accessibility & contrast

On white

4.14

#D440A4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.07

#D440A4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D440A4

5.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D440A4	#FFFFFF	#000000	##000000
##D440A4	1.00	4.14	5.07	5.07
#FFFFFF	4.14	1.00	21.00	21.00
#000000	5.07	21.00	1.00	1.00
##000000	5.07	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F6DA7

Deuteranopia (green-blind)

#7C86A1

Tritanopia (blue-blind)

#E1406C

Achromatopsia (no color)

#7D7D7D

Design tokens & code

CSS

--color: #d440a4;
/* rgb */ color: rgb(212, 64, 164);
/* oklch */ color: oklch(61.6% 0.209 343.6);

Tailwind

colors: {
  custom: {
    50: '#e581bf',
    500: '#d440a4',
    950: '#000000',
  },
}

SCSS

$custom: #d440a4;
$custom-light: #e581bf;
$custom-dark: #000000;

JSON

{
  "hex": "#d440a4",
  "rgb": {
    "r": 212,
    "g": 64,
    "b": 164
  },
  "hsl": {
    "h": 319.459,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.61581,
    "c": 0.20914,
    "h": 343.6
  },
  "luminance": 0.20344
}

Semantic roles & 50–950 ramp

primary

#D440A4

secondary

#98D7AD

accent

#E67742

background

#FEF8FB

surface

#FDEFF7

border

#D5CAD0

text

#160B12

muted

#847C81

Preview Lab

Preview with #D440A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →