#D440A0#D440A0

#D440A0 is a mid, highly saturated pink. Relative luminance 0.202; OKLCH L 61.4% C 0.207 H 345.1°. Best body text is #000000 at 5.04:1 contrast (WCAG AA passes).

Color values

HEX	#D440A0
RGB	rgb(212, 64, 160)
HSL	hsl(321, 63%, 54%)
HSV	hsv(321, 70%, 83%)
CMYK	cmyk(0%, 69.8%, 24.5%, 16.9%)
CIE-LAB	lab(52.07, 66.11, -20.02)
CIE-LCH	lch(52.07, 69.07, 343.15°)
OKLab	oklab(61.41% 0.1998 -0.0532)
OKLCH	oklch(61.41% 0.207 345.1)
XYZ	xyz(35.3313, 20.2056, 35.2903)
Luminance	0.2020 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D440A0 #40D474

analogous

#BE40D4 #D440A0 #D44056

triadic

#D440A0 #A0D440 #40A0D4

tetradic

#D440A0 #D4BE40 #40D474 #4056D4

square

#D440A0 #D4BE40 #40D474 #4056D4

split-complementary

#D440A0 #56D440 #40D4BE

monochromatic

#7D1C5B #AF2780 #D440A0 #DF72B9 #EAA4D2

Accessibility & contrast

On white

4.17

#D440A0 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.04

#D440A0 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D440A0

5.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D440A0	#FFFFFF	#000000	##000000
##D440A0	1.00	4.17	5.04	5.04
#FFFFFF	4.17	1.00	21.00	21.00
#000000	5.04	21.00	1.00	1.00
##000000	5.04	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#516CA3

Deuteranopia (green-blind)

#7D859D

Tritanopia (blue-blind)

#E23E6A

Achromatopsia (no color)

#7C7C7C

Design tokens & code

CSS

--color: #d440a0;
/* rgb */ color: rgb(212, 64, 160);
/* oklch */ color: oklch(61.4% 0.207 345.1);

Tailwind

colors: {
  custom: {
    50: '#e580bc',
    500: '#d440a0',
    950: '#000000',
  },
}

SCSS

$custom: #d440a0;
$custom-light: #e580bc;
$custom-dark: #000000;

JSON

{
  "hex": "#d440a0",
  "rgb": {
    "r": 212,
    "g": 64,
    "b": 160
  },
  "hsl": {
    "h": 321.081,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.61412,
    "c": 0.20678,
    "h": 345.1
  },
  "luminance": 0.20202
}

Semantic roles & 50–950 ramp

primary

#D440A0

secondary

#98D7AF

accent

#E67B42

background

#FEF8FB

surface

#FDEFF6

border

#D5CAD0

text

#160B12

muted

#847C81

Preview Lab

Preview with #D440A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →