#D240AD#D240AD

#D240AD is a mid, highly saturated pink. Relative luminance 0.204; OKLCH L 61.7% C 0.213 H 339.7°. Best body text is #000000 at 5.08:1 contrast (WCAG AA passes).

Color values

HEX	#D240AD
RGB	rgb(210, 64, 173)
HSL	hsl(315, 62%, 54%)
HSV	hsv(315, 70%, 82%)
CMYK	cmyk(0%, 69.5%, 17.6%, 17.6%)
CIE-LAB	lab(52.27, 67.33, -27.37)
CIE-LCH	lch(52.27, 72.68, 337.87°)
OKLab	oklab(61.67% 0.2003 -0.0739)
OKLCH	oklch(61.67% 0.213 339.7)
XYZ	xyz(35.9555, 20.3890, 41.5689)
Luminance	0.2039 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D240AD #40D265

analogous

#AE40D2 #D240AD #D24064

triadic

#D240AD #ADD240 #40ADD2

tetradic

#D240AD #D2AE40 #40D265 #4064D2

square

#D240AD #D2AE40 #40D265 #4064D2

split-complementary

#D240AD #64D240 #40D2AE

monochromatic

#7B1D63 #AC298B #D240AD #DE72C2 #E9A3D8

Accessibility & contrast

On white

4.14

#D240AD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.08

#D240AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D240AD

5.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D240AD	#FFFFFF	#000000	##000000
##D240AD	1.00	4.14	5.08	5.08
#FFFFFF	4.14	1.00	21.00	21.00
#000000	5.08	21.00	1.00	1.00
##000000	5.08	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#496EB0

Deuteranopia (green-blind)

#7785AA

Tritanopia (blue-blind)

#DE4571

Achromatopsia (no color)

#7D7D7D

Design tokens & code

CSS

--color: #d240ad;
/* rgb */ color: rgb(210, 64, 173);
/* oklch */ color: oklch(61.7% 0.213 339.7);

Tailwind

colors: {
  custom: {
    50: '#e481c5',
    500: '#d240ad',
    950: '#000000',
  },
}

SCSS

$custom: #d240ad;
$custom-light: #e481c5;
$custom-dark: #000000;

JSON

{
  "hex": "#d240ad",
  "rgb": {
    "r": 210,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 315.205,
    "s": 61.864,
    "l": 53.725
  },
  "oklch": {
    "l": 0.61674,
    "c": 0.21346,
    "h": 339.7
  },
  "luminance": 0.20386
}

Semantic roles & 50–950 ramp

primary

#D240AD

secondary

#98D6A8

accent

#E56C43

background

#FEF8FC

surface

#FDEFF8

border

#D5CAD1

text

#160B13

muted

#847C82

Preview Lab

Preview with #D240AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →