#D23540#D23540
#D23540 is a mid, vivid red. Relative luminance 0.166; OKLCH L 57.3% C 0.193 H 22.3°. Best body text is #FFFFFF at 4.86:1 contrast (WCAG AA passes).
Color values
| HEX | #D23540 |
|---|---|
| RGB | rgb(210, 53, 64) |
| HSL | hsl(356, 64%, 52%) |
| HSV | hsv(356, 75%, 82%) |
| CMYK | cmyk(0%, 74.8%, 69.5%, 17.6%) |
| CIE-LAB | lab(47.78, 60.84, 31.63) |
| CIE-LCH | lch(47.78, 68.57, 27.47°) |
| OKLab | oklab(57.34% 0.1784 0.0732) |
| OKLCH | oklch(57.34% 0.193 22.3) |
| XYZ | xyz(28.7801, 16.6224, 6.5425) |
| Luminance | 0.1662 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Crimson
#DC143C
ΔE00 2.79
Reddish
#C44240
ΔE00 2.96
Faded Red
#D3494E
ΔE00 3.70
Dull Red
#BB3F3F
ΔE00 4.23
Cherry (survey)
#CF0234
ΔE00 4.57
Dark Coral
#CF524E
ΔE00 5.17
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#D23540 #35D2C7
analogous
#D2358F #D23540 #D27935
triadic
#D23540 #40D235 #3540D2
tetradic
#D23540 #8FD235 #35D2C7 #7935D2
square
#D23540 #8FD235 #35D2C7 #7935D2
split-complementary
#D23540 #35D279 #358FD2
monochromatic
#731A20 #A5252E #D23540 #DD676F #E8999F
Accessibility & contrast
On white
4.86
#D23540 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.32
#D23540 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #D23540
4.86:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##D23540 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##D23540 | 1.00 | 4.86 | 4.32 | 4.86 |
| #FFFFFF | 4.86 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.32 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.86 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#635C3F
Deuteranopia (green-blind)
#8A7E3B
Tritanopia (blue-blind)
#E7003B
Achromatopsia (no color)
#717171
Design tokens & code
CSS
--color: #d23540; /* rgb */ color: rgb(210, 53, 64); /* oklch */ color: oklch(57.3% 0.193 22.3);
Tailwind
colors: {
custom: {
50: '#e87975',
500: '#d23540',
950: '#000000',
},
}SCSS
$custom: #d23540; $custom-light: #e87975; $custom-dark: #000000;
JSON
{
"hex": "#d23540",
"rgb": {
"r": 210,
"g": 53,
"b": 64
},
"hsl": {
"h": 355.796,
"s": 63.563,
"l": 51.569
},
"oklch": {
"l": 0.57343,
"c": 0.19282,
"h": 22.3
},
"luminance": 0.16618
}Semantic roles & 50–950 ramp
primary
#D23540
secondary
#8FD4CF
accent
#E7DB41
background
#FFF7F7
surface
#FFEEED
border
#D7C9C8
text
#180A08
muted
#867C7B