#D1404B#D1404B

#D1404B is a mid, vivid red. Relative luminance 0.177; OKLCH L 58.4% C 0.181 H 20.7°. Best body text is #FFFFFF at 4.62:1 contrast (WCAG AA passes).

Color values

HEX#D1404B
RGBrgb(209, 64, 75)
HSLhsl(355, 61%, 54%)
HSVhsv(355, 69%, 82%)
CMYKcmyk(0%, 69.4%, 64.1%, 18%)
CIE-LABlab(49.17, 57.24, 26.79)
CIE-LCHlch(49.17, 63.19, 25.08°)
OKLaboklab(58.4% 0.1693 0.0639)
OKLCHoklch(58.4% 0.181 20.7)
XYZxyz(29.4009, 17.7343, 8.5302)
Luminance0.1773 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D1404B #40D1C6
analogous
#D14093 #D1404B #D17D40
triadic
#D1404B #4BD140 #404BD1
tetradic
#D1404B #93D140 #40D1C6 #7D40D1
square
#D1404B #93D140 #40D1C6 #7D40D1
split-complementary
#D1404B #40D17D #4093D1
monochromatic
#791D24 #AB2933 #D1404B #DD7179 #E9A3A8

Accessibility & contrast

On white

4.62
#D1404B on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.55
#D1404B on #000000
AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #D1404B
4.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D1404B#FFFFFF#000000##FFFFFF
##D1404B1.004.624.554.62
#FFFFFF4.621.0021.001.00
#0000004.5521.001.0021.00
##FFFFFF4.621.0021.001.00

Color blindness preview

Protanopia (red-blind)
#67614A
Deuteranopia (green-blind)
#8C8047
Tritanopia (blue-blind)
#E51645
Achromatopsia (no color)
#757575

Design tokens & code

CSS
--color: #d1404b;
/* rgb */ color: rgb(209, 64, 75);
/* oklch */ color: oklch(58.4% 0.181 20.7);
Tailwind
colors: {
  custom: {
    50: '#e77e7d',
    500: '#d1404b',
    950: '#000000',
  },
}
SCSS
$custom: #d1404b;
$custom-light: #e77e7d;
$custom-dark: #000000;
JSON
{
  "hex": "#d1404b",
  "rgb": {
    "r": 209,
    "g": 64,
    "b": 75
  },
  "hsl": {
    "h": 355.448,
    "s": 61.181,
    "l": 53.529
  },
  "oklch": {
    "l": 0.58401,
    "c": 0.18096,
    "h": 20.7
  },
  "luminance": 0.1773
}

Semantic roles & 50–950 ramp

primary
#D1404B
secondary
#97D5D1
accent
#E4D844
background
#FFF8F7
surface
#FEEFEE
border
#D6CAC9
text
#170B09
muted
#857C7B

Preview Lab

Preview with #D1404B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D1404B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva