#D1404A#D1404A

#D1404A is a mid, vivid red. Relative luminance 0.177; OKLCH L 58.4% C 0.181 H 21.1°. Best body text is #FFFFFF at 4.62:1 contrast (WCAG AA passes).

Color values

HEX#D1404A
RGBrgb(209, 64, 74)
HSLhsl(356, 61%, 54%)
HSVhsv(356, 69%, 82%)
CMYKcmyk(0%, 69.4%, 64.6%, 18%)
CIE-LABlab(49.16, 57.18, 27.36)
CIE-LCHlch(49.16, 63.39, 25.57°)
OKLaboklab(58.38% 0.1689 0.065)
OKLCHoklch(58.38% 0.181 21.1)
XYZxyz(29.3670, 17.7207, 8.3513)
Luminance0.1772 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D1404A #40D1C7
analogous
#D14092 #D1404A #D17E40
triadic
#D1404A #4AD140 #404AD1
tetradic
#D1404A #92D140 #40D1C7 #7E40D1
square
#D1404A #92D140 #40D1C7 #7E40D1
split-complementary
#D1404A #40D17E #4092D1
monochromatic
#791D24 #AB2932 #D1404A #DD7179 #E9A3A7

Accessibility & contrast

On white

4.62
#D1404A on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.54
#D1404A on #000000
AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #D1404A
4.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D1404A#FFFFFF#000000##FFFFFF
##D1404A1.004.624.544.62
#FFFFFF4.621.0021.001.00
#0000004.5421.001.0021.00
##FFFFFF4.621.0021.001.00

Color blindness preview

Protanopia (red-blind)
#686149
Deuteranopia (green-blind)
#8C8046
Tritanopia (blue-blind)
#E51645
Achromatopsia (no color)
#757575

Design tokens & code

CSS
--color: #d1404a;
/* rgb */ color: rgb(209, 64, 74);
/* oklch */ color: oklch(58.4% 0.181 21.1);
Tailwind
colors: {
  custom: {
    50: '#e77e7c',
    500: '#d1404a',
    950: '#000000',
  },
}
SCSS
$custom: #d1404a;
$custom-light: #e77e7c;
$custom-dark: #000000;
JSON
{
  "hex": "#d1404a",
  "rgb": {
    "r": 209,
    "g": 64,
    "b": 74
  },
  "hsl": {
    "h": 355.862,
    "s": 61.181,
    "l": 53.529
  },
  "oklch": {
    "l": 0.58384,
    "c": 0.18102,
    "h": 21.1
  },
  "luminance": 0.17717
}

Semantic roles & 50–950 ramp

primary
#D1404A
secondary
#97D5D1
accent
#E4D944
background
#FFF8F7
surface
#FEEFEE
border
#D6CAC9
text
#170B09
muted
#857C7B

Preview Lab

Preview with #D1404A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D1404A Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva