#D04D40#D04D40

#D04D40 is a mid, vivid red. Relative luminance 0.191; OKLCH L 59.5% C 0.168 H 28.8°. Best body text is #000000 at 4.82:1 contrast (WCAG AA passes).

Color values

HEX#D04D40
RGBrgb(208, 77, 64)
HSLhsl(5, 61%, 53%)
HSVhsv(5, 69%, 82%)
CMYKcmyk(0%, 63%, 69.2%, 18.4%)
CIE-LABlab(50.79, 50.99, 35.13)
CIE-LCHlch(50.79, 61.92, 34.57°)
OKLaboklab(59.53% 0.1475 0.081)
OKLCHoklch(59.53% 0.168 28.8)
XYZxyz(29.5948, 19.0919, 6.9762)
Luminance0.1909 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D04D40 #40C3D0
analogous
#D0407B #D04D40 #D09540
triadic
#D04D40 #40D04D #4D40D0
tetradic
#D04D40 #7BD040 #40C3D0 #9540D0
square
#D04D40 #7BD040 #40C3D0 #9540D0
split-complementary
#D04D40 #40D095 #407BD0
monochromatic
#78261E #A9352A #D04D40 #DC7B71 #E8A9A2

Accessibility & contrast

On white

4.36
#D04D40 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

4.82
#D04D40 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D04D40
4.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D04D40#FFFFFF#000000##000000
##D04D401.004.364.824.82
#FFFFFF4.361.0021.0021.00
#0000004.8221.001.001.00
##0000004.8221.001.001.00

Color blindness preview

Protanopia (red-blind)
#71673E
Deuteranopia (green-blind)
#91843C
Tritanopia (blue-blind)
#E42E4B
Achromatopsia (no color)
#797979

Design tokens & code

CSS
--color: #d04d40;
/* rgb */ color: rgb(208, 77, 64);
/* oklch */ color: oklch(59.5% 0.168 28.8);
Tailwind
colors: {
  custom: {
    50: '#e68575',
    500: '#d04d40',
    950: '#000000',
  },
}
SCSS
$custom: #d04d40;
$custom-light: #e68575;
$custom-dark: #000000;
JSON
{
  "hex": "#d04d40",
  "rgb": {
    "r": 208,
    "g": 77,
    "b": 64
  },
  "hsl": {
    "h": 5.417,
    "s": 60.504,
    "l": 53.333
  },
  "oklch": {
    "l": 0.59531,
    "c": 0.16828,
    "h": 28.8
  },
  "luminance": 0.19088
}

Semantic roles & 50–950 ramp

primary
#D04D40
secondary
#97CFD5
accent
#D5E444
background
#FFF8F7
surface
#FEF0ED
border
#D6CBC8
text
#170B08
muted
#857C7B

Preview Lab

Preview with #D04D40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D04D40 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva