#D04948#D04948

#D04948 is a mid, vivid red. Relative luminance 0.186; OKLCH L 59.2% C 0.171 H 24.4°. Best body text is #000000 at 4.73:1 contrast (WCAG AA passes).

Color values

HEX#D04948
RGBrgb(208, 73, 72)
HSLhsl(0, 59%, 55%)
HSVhsv(0, 65%, 82%)
CMYKcmyk(0%, 64.9%, 65.4%, 18.4%)
CIE-LABlab(50.27, 53.14, 29.90)
CIE-LCHlch(50.27, 60.97, 29.37°)
OKLaboklab(59.18% 0.1558 0.0705)
OKLCHoklch(59.18% 0.171 24.4)
XYZxyz(29.5677, 18.6470, 8.1719)
Luminance0.1864 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D04948 #48CFD0
analogous
#D0488B #D04948 #D08D48
triadic
#D04948 #48D049 #4948D0
tetradic
#D04948 #8BD048 #48CFD0 #8D48D0
square
#D04948 #8BD048 #48CFD0 #8D48D0
split-complementary
#D04948 #48D08D #488BD0
monochromatic
#7D2120 #AE2E2D #D04948 #DD7979 #E9AAA9

Accessibility & contrast

On white

4.44
#D04948 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

4.73
#D04948 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D04948
4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D04948#FFFFFF#000000##000000
##D049481.004.444.734.73
#FFFFFF4.441.0021.0021.00
#0000004.7321.001.001.00
##0000004.7321.001.001.00

Color blindness preview

Protanopia (red-blind)
#6D6547
Deuteranopia (green-blind)
#8F8244
Tritanopia (blue-blind)
#E4294A
Achromatopsia (no color)
#787878

Design tokens & code

CSS
--color: #d04948;
/* rgb */ color: rgb(208, 73, 72);
/* oklch */ color: oklch(59.2% 0.171 24.4);
Tailwind
colors: {
  custom: {
    50: '#e6837b',
    500: '#d04948',
    950: '#000000',
  },
}
SCSS
$custom: #d04948;
$custom-light: #e6837b;
$custom-dark: #000000;
JSON
{
  "hex": "#d04948",
  "rgb": {
    "r": 208,
    "g": 73,
    "b": 72
  },
  "hsl": {
    "h": 0.441,
    "s": 59.13,
    "l": 54.902
  },
  "oklch": {
    "l": 0.59175,
    "c": 0.17107,
    "h": 24.4
  },
  "luminance": 0.18643
}

Semantic roles & 50–950 ramp

primary
#D04948
secondary
#9DD6D7
accent
#E1E245
background
#FFF8F7
surface
#FEEFED
border
#D6CAC8
text
#170B09
muted
#857C7B

Preview Lab

Preview with #D04948

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D04948 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva