#D04944#D04944

#D04944 is a mid, vivid red. Relative luminance 0.186; OKLCH L 59.1% C 0.172 H 25.9°. Best body text is #000000 at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#D04944
RGB	rgb(208, 73, 68)
HSL	hsl(2, 60%, 54%)
HSV	hsv(2, 67%, 82%)
CMYK	cmyk(0%, 64.9%, 67.3%, 18.4%)
CIE-LAB	lab(50.21, 52.91, 32.15)
CIE-LCH	lch(50.21, 61.91, 31.28°)
OKLab	oklab(59.11% 0.1544 0.075)
OKLCH	oklch(59.11% 0.172 25.9)
XYZ	xyz(29.4414, 18.5965, 7.5069)
Luminance	0.1859 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D04944 #44CBD0

analogous

#D04485 #D04944 #D08F44

triadic

#D04944 #44D049 #4944D0

tetradic

#D04944 #85D044 #44CBD0 #8F44D0

square

#D04944 #85D044 #44CBD0 #8F44D0

split-complementary

#D04944 #44D08F #4485D0

monochromatic

#7B221F #AC302B #D04944 #DC7975 #E9A8A6

Accessibility & contrast

On white

4.45

#D04944 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.72

#D04944 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D04944

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D04944	#FFFFFF	#000000	##000000
##D04944	1.00	4.45	4.72	4.72
#FFFFFF	4.45	1.00	21.00	21.00
#000000	4.72	21.00	1.00	1.00
##000000	4.72	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6D6542

Deuteranopia (green-blind)

#8F8240

Tritanopia (blue-blind)

#E42849

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #d04944;
/* rgb */ color: rgb(208, 73, 68);
/* oklch */ color: oklch(59.1% 0.172 25.9);

Tailwind

colors: {
  custom: {
    50: '#e68278',
    500: '#d04944',
    950: '#000000',
  },
}

SCSS

$custom: #d04944;
$custom-light: #e68278;
$custom-dark: #000000;

JSON

{
  "hex": "#d04944",
  "rgb": {
    "r": 208,
    "g": 73,
    "b": 68
  },
  "hsl": {
    "h": 2.143,
    "s": 59.829,
    "l": 54.118
  },
  "oklch": {
    "l": 0.59111,
    "c": 0.17162,
    "h": 25.9
  },
  "luminance": 0.18592
}

Semantic roles & 50–950 ramp

primary

#D04944

secondary

#9AD4D6

accent

#DDE345

background

#FFF8F7

surface

#FEEFED

border

#D6CAC8

text

#170B09

muted

#857C7B

Preview Lab

Preview with #D04944

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →