#D04944#D04944

#D04944 is a mid, vivid red. Relative luminance 0.186; OKLCH L 59.1% C 0.172 H 25.9°. Best body text is #000000 at 4.72:1 contrast (WCAG AA passes).

Color values

HEX#D04944
RGBrgb(208, 73, 68)
HSLhsl(2, 60%, 54%)
HSVhsv(2, 67%, 82%)
CMYKcmyk(0%, 64.9%, 67.3%, 18.4%)
CIE-LABlab(50.21, 52.91, 32.15)
CIE-LCHlch(50.21, 61.91, 31.28°)
OKLaboklab(59.11% 0.1544 0.075)
OKLCHoklch(59.11% 0.172 25.9)
XYZxyz(29.4414, 18.5965, 7.5069)
Luminance0.1859 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D04944 #44CBD0
analogous
#D04485 #D04944 #D08F44
triadic
#D04944 #44D049 #4944D0
tetradic
#D04944 #85D044 #44CBD0 #8F44D0
square
#D04944 #85D044 #44CBD0 #8F44D0
split-complementary
#D04944 #44D08F #4485D0
monochromatic
#7B221F #AC302B #D04944 #DC7975 #E9A8A6

Accessibility & contrast

On white

4.45
#D04944 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

4.72
#D04944 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D04944
4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D04944#FFFFFF#000000##000000
##D049441.004.454.724.72
#FFFFFF4.451.0021.0021.00
#0000004.7221.001.001.00
##0000004.7221.001.001.00

Color blindness preview

Protanopia (red-blind)
#6D6542
Deuteranopia (green-blind)
#8F8240
Tritanopia (blue-blind)
#E42849
Achromatopsia (no color)
#777777

Design tokens & code

CSS
--color: #d04944;
/* rgb */ color: rgb(208, 73, 68);
/* oklch */ color: oklch(59.1% 0.172 25.9);
Tailwind
colors: {
  custom: {
    50: '#e68278',
    500: '#d04944',
    950: '#000000',
  },
}
SCSS
$custom: #d04944;
$custom-light: #e68278;
$custom-dark: #000000;
JSON
{
  "hex": "#d04944",
  "rgb": {
    "r": 208,
    "g": 73,
    "b": 68
  },
  "hsl": {
    "h": 2.143,
    "s": 59.829,
    "l": 54.118
  },
  "oklch": {
    "l": 0.59111,
    "c": 0.17162,
    "h": 25.9
  },
  "luminance": 0.18592
}

Semantic roles & 50–950 ramp

primary
#D04944
secondary
#9AD4D6
accent
#DDE345
background
#FFF8F7
surface
#FEEFED
border
#D6CAC8
text
#170B09
muted
#857C7B

Preview Lab

Preview with #D04944

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D04944 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva