#D04740#D04740

#D04740 is a mid, vivid red. Relative luminance 0.183; OKLCH L 58.8% C 0.174 H 26.8°. Best body text is #000000 at 4.66:1 contrast (WCAG AA passes).

Color values

HEX	#D04740
RGB	rgb(208, 71, 64)
HSL	hsl(3, 61%, 53%)
HSV	hsv(3, 69%, 82%)
CMYK	cmyk(0%, 65.9%, 69.2%, 18.4%)
CIE-LAB	lab(49.85, 53.53, 34.01)
CIE-LCH	lch(49.85, 63.43, 32.43°)
OKLab	oklab(58.82% 0.1555 0.0785)
OKLCH	oklch(58.82% 0.174 26.8)
XYZ	xyz(29.1942, 18.2907, 6.8427)
Luminance	0.1829 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D04740 #40C9D0

analogous

#D04081 #D04740 #D08F40

triadic

#D04740 #40D047 #4740D0

tetradic

#D04740 #81D040 #40C9D0 #8F40D0

square

#D04740 #81D040 #40C9D0 #8F40D0

split-complementary

#D04740 #40D08F #4081D0

monochromatic

#78221E #A9302A #D04740 #DC7671 #E8A6A2

Accessibility & contrast

On white

4.51

#D04740 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.66

#D04740 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D04740

4.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D04740	#FFFFFF	#000000	##000000
##D04740	1.00	4.51	4.66	4.66
#FFFFFF	4.51	1.00	21.00	21.00
#000000	4.66	21.00	1.00	1.00
##000000	4.66	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6D643E

Deuteranopia (green-blind)

#8F823C

Tritanopia (blue-blind)

#E42347

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #d04740;
/* rgb */ color: rgb(208, 71, 64);
/* oklch */ color: oklch(58.8% 0.174 26.8);

Tailwind

colors: {
  custom: {
    50: '#e68175',
    500: '#d04740',
    950: '#000000',
  },
}

SCSS

$custom: #d04740;
$custom-light: #e68175;
$custom-dark: #000000;

JSON

{
  "hex": "#d04740",
  "rgb": {
    "r": 208,
    "g": 71,
    "b": 64
  },
  "hsl": {
    "h": 2.917,
    "s": 60.504,
    "l": 53.333
  },
  "oklch": {
    "l": 0.58819,
    "c": 0.17421,
    "h": 26.8
  },
  "luminance": 0.18287
}

Semantic roles & 50–950 ramp

primary

#D04740

secondary

#97D2D5

accent

#DCE444

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#170B08

muted

#857C7B

Preview Lab

Preview with #D04740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →