#D04544#D04544

#D04544 is a mid, vivid red. Relative luminance 0.181; OKLCH L 58.7% C 0.176 H 24.7°. Best body text is #000000 at 4.62:1 contrast (WCAG AA passes).

Color values

HEX	#D04544
RGB	rgb(208, 69, 68)
HSL	hsl(0, 60%, 54%)
HSV	hsv(0, 67%, 82%)
CMYK	cmyk(0%, 66.8%, 67.3%, 18.4%)
CIE-LAB	lab(49.60, 54.56, 31.41)
CIE-LCH	lch(49.60, 62.95, 29.93°)
OKLab	oklab(58.65% 0.1596 0.0734)
OKLCH	oklch(58.65% 0.176 24.7)
XYZ	xyz(29.1870, 18.0877, 7.4221)
Luminance	0.1808 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D04544 #44CFD0

analogous

#D04489 #D04544 #D08B44

triadic

#D04544 #44D045 #4544D0

tetradic

#D04544 #89D044 #44CFD0 #8B44D0

square

#D04544 #89D044 #44CFD0 #8B44D0

split-complementary

#D04544 #44D08B #4489D0

monochromatic

#7B201F #AC2C2B #D04544 #DC7675 #E9A6A6

Accessibility & contrast

On white

4.55

#D04544 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.62

#D04544 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D04544

4.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D04544	#FFFFFF	#000000	##000000
##D04544	1.00	4.55	4.62	4.62
#FFFFFF	4.55	1.00	21.00	21.00
#000000	4.62	21.00	1.00	1.00
##000000	4.62	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B6343

Deuteranopia (green-blind)

#8E8140

Tritanopia (blue-blind)

#E42046

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #d04544;
/* rgb */ color: rgb(208, 69, 68);
/* oklch */ color: oklch(58.7% 0.176 24.7);

Tailwind

colors: {
  custom: {
    50: '#e68078',
    500: '#d04544',
    950: '#000000',
  },
}

SCSS

$custom: #d04544;
$custom-light: #e68078;
$custom-dark: #000000;

JSON

{
  "hex": "#d04544",
  "rgb": {
    "r": 208,
    "g": 69,
    "b": 68
  },
  "hsl": {
    "h": 0.429,
    "s": 59.829,
    "l": 54.118
  },
  "oklch": {
    "l": 0.58654,
    "c": 0.17563,
    "h": 24.7
  },
  "luminance": 0.18083
}

Semantic roles & 50–950 ramp

primary

#D04544

secondary

#9AD5D6

accent

#E2E345

background

#FFF8F7

surface

#FEEFED

border

#D6CAC8

text

#170B09

muted

#857C7B

Preview Lab

Preview with #D04544

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →