#D04540#D04540

#D04540 is a mid, vivid red. Relative luminance 0.180; OKLCH L 58.6% C 0.176 H 26.2°. Best body text is #000000 at 4.61:1 contrast (WCAG AA passes).

Color values

HEX	#D04540
RGB	rgb(208, 69, 64)
HSL	hsl(2, 61%, 53%)
HSV	hsv(2, 69%, 82%)
CMYK	cmyk(0%, 66.8%, 69.2%, 18.4%)
CIE-LAB	lab(49.55, 54.35, 33.66)
CIE-LCH	lch(49.55, 63.93, 31.77°)
OKLab	oklab(58.59% 0.1581 0.0777)
OKLCH	oklch(58.59% 0.176 26.2)
XYZ	xyz(29.0691, 18.0405, 6.8010)
Luminance	0.1804 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D04540 #40CBD0

analogous

#D04083 #D04540 #D08D40

triadic

#D04540 #40D045 #4540D0

tetradic

#D04540 #83D040 #40CBD0 #8D40D0

square

#D04540 #83D040 #40CBD0 #8D40D0

split-complementary

#D04540 #40D08D #4083D0

monochromatic

#78211E #A92E2A #D04540 #DC7571 #E8A5A2

Accessibility & contrast

On white

4.56

#D04540 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.61

#D04540 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D04540

4.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D04540	#FFFFFF	#000000	##000000
##D04540	1.00	4.56	4.61	4.61
#FFFFFF	4.56	1.00	21.00	21.00
#000000	4.61	21.00	1.00	1.00
##000000	4.61	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B633E

Deuteranopia (green-blind)

#8E813C

Tritanopia (blue-blind)

#E41F45

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #d04540;
/* rgb */ color: rgb(208, 69, 64);
/* oklch */ color: oklch(58.6% 0.176 26.2);

Tailwind

colors: {
  custom: {
    50: '#e68075',
    500: '#d04540',
    950: '#000000',
  },
}

SCSS

$custom: #d04540;
$custom-light: #e68075;
$custom-dark: #000000;

JSON

{
  "hex": "#d04540",
  "rgb": {
    "r": 208,
    "g": 69,
    "b": 64
  },
  "hsl": {
    "h": 2.083,
    "s": 60.504,
    "l": 53.333
  },
  "oklch": {
    "l": 0.58593,
    "c": 0.17617,
    "h": 26.2
  },
  "luminance": 0.18036
}

Semantic roles & 50–950 ramp

primary

#D04540

secondary

#97D3D5

accent

#DEE444

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#170B08

muted

#857C7B

Preview Lab

Preview with #D04540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →