#D04440#D04440

#D04440 is a mid, vivid red. Relative luminance 0.179; OKLCH L 58.5% C 0.177 H 25.9°. Best body text is #000000 at 4.58:1 contrast (WCAG AA passes).

Color values

HEX	#D04440
RGB	rgb(208, 68, 64)
HSL	hsl(2, 61%, 53%)
HSV	hsv(2, 69%, 82%)
CMYK	cmyk(0%, 67.3%, 69.2%, 18.4%)
CIE-LAB	lab(49.40, 54.75, 33.48)
CIE-LCH	lch(49.40, 64.18, 31.44°)
OKLab	oklab(58.48% 0.1594 0.0773)
OKLCH	oklch(58.48% 0.177 25.9)
XYZ	xyz(29.0081, 17.9185, 6.7807)
Luminance	0.1791 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D04440 #40CCD0

analogous

#D04084 #D04440 #D08C40

triadic

#D04440 #40D044 #4440D0

tetradic

#D04440 #84D040 #40CCD0 #8C40D0

square

#D04440 #84D040 #40CCD0 #8C40D0

split-complementary

#D04440 #40D08C #4084D0

monochromatic

#78201E #A92D2A #D04440 #DC7471 #E8A4A2

Accessibility & contrast

On white

4.58

#D04440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.58

#D04440 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D04440

4.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D04440	#FFFFFF	#000000	##000000
##D04440	1.00	4.58	4.58	4.58
#FFFFFF	4.58	1.00	21.00	21.00
#000000	4.58	21.00	1.00	1.00
##000000	4.58	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B623E

Deuteranopia (green-blind)

#8E813C

Tritanopia (blue-blind)

#E41C44

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #d04440;
/* rgb */ color: rgb(208, 68, 64);
/* oklch */ color: oklch(58.5% 0.177 25.9);

Tailwind

colors: {
  custom: {
    50: '#e68075',
    500: '#d04440',
    950: '#000000',
  },
}

SCSS

$custom: #d04440;
$custom-light: #e68075;
$custom-dark: #000000;

JSON

{
  "hex": "#d04440",
  "rgb": {
    "r": 208,
    "g": 68,
    "b": 64
  },
  "hsl": {
    "h": 1.667,
    "s": 60.504,
    "l": 53.333
  },
  "oklch": {
    "l": 0.58482,
    "c": 0.17714,
    "h": 25.9
  },
  "luminance": 0.17914
}

Semantic roles & 50–950 ramp

primary

#D04440

secondary

#97D3D5

accent

#DFE444

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#170B08

muted

#857C7B

Preview Lab

Preview with #D04440

Body copy rendered with the generated semantic roles for this colour.

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